Choosing a Broadcast E-Mail Vendor, Part 2: Pricing
Email

Choosing a Broadcast E-Mail Vendor, Part 2: Pricing

22y Jeanne Jennings

Choosing a Broadcast E-Mail Vendor, Part 2: Pricin...

How to shop for an e-mail vendor. Second in a series. Read More...

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DSL Has Record Growth Spurt
Data insights

DSL Has Record Growth Spurt

22y Robyn Greenspan

DSL Has Record Growth Spurt

After three consecutive quarters of high subscription increases, the global DSL population reaches more than 73 million. Read More...

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Digitas Buys Modem Media for $200M
Media

Digitas Buys Modem Media for $200M

22y Pamela Parker

Digitas Buys Modem Media for $200M

The combination is the latest in the consolidation wave that's hitting the interactive agency business. Read More...

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You Don't Know Jack... About Online Gaming
Media

You Don't Know Jack... About Online Gaming

22y Tessa Wegert

You Don't Know Jack... About Online Gaming

Sure, product placement is rampant in video games. Yet mainstream media has yet to hear online gaming is where it's at. Read More...

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Search-Style Ads Lift Brand Awareness, Study Says
Media

Search-Style Ads Lift Brand Awareness, Study Says

22y Janis Mara

Search-Style Ads Lift Brand Awareness, Study Says

Text advertising has a positive effect on brand awareness, according to a study by the Interactive Advertising Bureau and Nielsen//NetRatings. Read Mo...

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Blogging Firm Shifts Management, Makes Acquisition
Media

Blogging Firm Shifts Management, Makes Acquisition

22y Janis Mara

Blogging Firm Shifts Management, Makes Acquisition

The changing of the guard is seen as a sign of the company's maturation. Read More...

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Microsoft Wins $4 Million in Spam Case
Media

Microsoft Wins $4 Million in Spam Case

22y Janis Mara

Microsoft Wins $4 Million in Spam Case

The online giant wins a summary judgment of $4 million in a case involving unusually deceptive spam, false advertising and trademark infringement. Rea...

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Winning Subject Lines
Email

Winning Subject Lines

22y Karen Gedney

Winning Subject Lines

The biggest possible effect in a teeny-tiny space: subject lines that make e-mail hard not to open. Read More...

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UnsubCentral, List Suppression Dynamo
Email

UnsubCentral, List Suppression Dynamo

22y Zachary Rodgers

UnsubCentral, List Suppression Dynamo

How did e-mail marketing firm Skylist incubate the best-known CAN-SPAM-compliant list suppression service, and how does it work? Read More...

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MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 2
Search

MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 2

22y Danny Sullivan

MSN Search Gets New Look; Microsoft Gets New Searc...

Microsoft released a public preview of its long-awaited Web search technology. It also gave a facelift to its popular MSN Search site that remains pow...

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Aussie Yellow Pages Player Bows Full-Fledged Search Engine
Media

Aussie Yellow Pages Player Bows Full-Fledged Search Engine

22y Janis Mara

Aussie Yellow Pages Player Bows Full-Fledged Searc...

Australia's Sensis launches a search engine that returns Web sites, yellow pages listings and white pages listings in its search results. It's a strat...

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Friendster Profiles Turned Into Film Promotions
Media

Friendster Profiles Turned Into Film Promotions

22y Olivia Thetgyi

Friendster Profiles Turned Into Film Promotions

The social networking service promotes new films for DreamWorks and Sony using a somewhat controversial method. Read More...

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Execs & Accounts for July 14, 2004
Media

Execs & Accounts for July 14, 2004

22y Zachary Rodgers

Execs & Accounts for July 14, 2004

NYTimes.com makes several hires; Robert Tas goes to 24/7 Real Media; About.com hires directors of marketing and audience management. Read More...

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Free or Fee in Spain, Revisited
Media

Free or Fee in Spain, Revisited

22y Vin Crosbie

Free or Fee in Spain, Revisited

How Spain's four national newspapers are faring one year into their online business models. Read More...

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Scales Replaces Suh as Agency.com CEO
Media

Scales Replaces Suh as Agency.com CEO

22y Zachary Rodgers

Scales Replaces Suh as Agency.com CEO

Co-founder Chan Suh steps down after nearly a decade at the helm. Read More...

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Killer Desktop Apps, Part 1: Weather or Not...
Media

Killer Desktop Apps, Part 1: Weather or Not...

22y Pete Lerma

Killer Desktop Apps, Part 1: Weather or Not...

Dedicated weather apps' outlook is bright and sunny. Read More...

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Study: Size May Not Matter, But Ranking Does
Media

Study: Size May Not Matter, But Ranking Does

22y Janis Mara

Study: Size May Not Matter, But Ranking Does

A study of search engine result ranking says there is a ten-times difference in potential traffic between the number one and number 10 paid search lis...

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June's Top Affiliate Programs
Audience

June's Top Affiliate Programs

22y ClickZ Stats Staff

June's Top Affiliate Programs

The top 10 affiliate programs of June 2004, as ranked by Refer-it. Read More...

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Google Acquires Picasa
Media

Google Acquires Picasa

22y Janis Mara

Google Acquires Picasa

In a relationship-building move, Google acquires digital photography company Picasa. Read More...

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E-Mail Marketing to Online Women: Keyword "Multi"
Email

E-Mail Marketing to Online Women: Keyword "Multi"

22y Paul Soltoff

E-Mail Marketing to Online Women: Keyword "Multi"

Multirole, multipurpose, multitaskers. How can e-mail messages capture a multi’s mindshare? Read More...

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Affiliate Marketing and SEM Revisited
Search

Affiliate Marketing and SEM Revisited

22y Fredrick Marckini

Affiliate Marketing and SEM Revisited

Nothing flies in the face of common wisdom quite like integrating affiliate marketing with SEM. Read More...

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The Deadly Duo: Spam and Viruses, June 2004
Data insights

The Deadly Duo: Spam and Viruses, June 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, June 2004

The volume of unsolicited e-mail inches up; Viagra is the most advertised product; and CAN-SPAM is credited with legitimizing spammers. Read More...

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The Creative Challenge
Marketing

The Creative Challenge

22y Sean Carton

The Creative Challenge

Ad agencies aren't getting the message. Read More

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MessageCast Tests RSS for Delivery
Media

MessageCast Tests RSS for Delivery

22y Janis Mara

MessageCast Tests RSS for Delivery

A California firm is testing a version of its multi-channel message delivery service that incorporates RSS. Read More...

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Yahoo! Acquires Oddpost
Media

Yahoo! Acquires Oddpost

22y Janis Mara

Yahoo! Acquires Oddpost

The portal giant broadens its offerings by snapping up a service that combines e-mail and an RSS reader. Read More...

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Digital Impact Bolsters Search Moves With Acquisition
Media

Digital Impact Bolsters Search Moves With Acquisition

22y Pamela Parker

Digital Impact Bolsters Search Moves With Acquisit...

UPDATE: The purchase of Marketleap takes the firm one step closer to its diversification goals. Read More...

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The Integration That AlmostWas
Marketing

The Integration That AlmostWas

22y Gary Stein

The Integration That AlmostWas

OLN misses the Tour de France branding cycle. Read More

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