Execs & Accounts for July 12, 2004
Media

Execs & Accounts for July 12, 2004

22y Zachary Rodgers

Execs & Accounts for July 12, 2004

Napster hires its first CMO; Agency.com adds 11 clients; Dotomi appoints top-level execs. Read More...

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Local and Regional Search: A Primer
Paid Search

Local and Regional Search: A Primer

22y Kevin Lee

Local and Regional Search: A Primer

Is local search just for local businesses? How do local search providers differ? An overview. Read More...

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Online Product Merchandizing and Persuasive Momentum
Analytics

Online Product Merchandizing and Persuasive Momentum

22y Bryan Eisenberg

Online Product Merchandizing and Persuasive Moment...

Commerce sites that are good... and some that are great. Read More...

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Execs & Accounts for July 9, 2004
Media

Execs & Accounts for July 9, 2004

22y Zachary Rodgers

Execs & Accounts for July 9, 2004

Red Robot hires two; EmailLabs opens sales office in New York; Commission Junction names Unisys vet to VP of engineering post. Read More...

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Feedster Unveils New Look, Sponsored Links
Media

Feedster Unveils New Look, Sponsored Links

22y Janis Mara

Feedster Unveils New Look, Sponsored Links

Following in the footsteps of fellow RSS player Bloglines, San Francisco-based Feedster unveils a new version with sponsored links in its search resul...

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Have Video Ads Arrived? Part 1
Marketing

Have Video Ads Arrived? Part 1

22y Rob Graham

Have Video Ads Arrived? Part 1

Do video ad formats bring added value to the table? Read More

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What Should Yahoo! Do?
Marketing

What Should Yahoo! Do?

22y Pamela Parker

What Should Yahoo! Do?

Remaking the portal for a new generation. Read More

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W3 Data Acquires 411.com
Media

W3 Data Acquires 411.com

22y Janis Mara

W3 Data Acquires 411.com

W3 Data, parent of WhitePages.com, acquires fellow online directory assistance search portal 411.com. Read More...

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Wireless Watch for July 9, 2004
Media

Wireless Watch for July 9, 2004

22y Zachary Rodgers

Wireless Watch for July 9, 2004

Warner Music to add short codes to packaging; T-Mobile offers 'King Arthur' content; SMS sensitive billboard douses passersby. Read More...

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Create Loyal Customers by Building a Community, Part 2
Email

Create Loyal Customers by Building a Community, Part 2

22y Heidi Anderson

Create Loyal Customers by Building a Community, Pa...

How an Indian beer company used e-mail to create a branded community. Series conclusion. Read More...

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Vendors and ASPs: Breaking the Ties That Bind
Analytics

Vendors and ASPs: Breaking the Ties That Bind

22y Jack Aaronson

Vendors and ASPs: Breaking the Ties That Bind

How to work with vendors and still maintain independence. Read More...

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Universal Unsubscribe In the Works for UK Mobile Users
Media

Universal Unsubscribe In the Works for UK Mobile Users

22y Janis Mara

Universal Unsubscribe In the Works for UK Mobile U...

Mobile users in the UK will soon be able to unsubscribe from commercial text message services by sending the keyword 'STOP' to the originators. Read M...

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Toyota Bows Web/Mobile Gaming Campaign for Scion
Media

Toyota Bows Web/Mobile Gaming Campaign for Scion

22y Zachary Rodgers

Toyota Bows Web/Mobile Gaming Campaign for Scion

The 'Gen Y'-oriented promotion uses a 'road trip' themed interactive game and SMS alerts to raise awareness for its new tC sports coupe. Read More...

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Ads on Blogs, Blogs as Ads, Part 3
Media

Ads on Blogs, Blogs as Ads, Part 3

22y Tessa Wegert

Ads on Blogs, Blogs as Ads, Part 3

Ready or not, blogs are officially an ad medium. In the last part of a three-part series, blogs as a media buy. Read More...

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Authentication Is No Longer Optional
Email

Authentication Is No Longer Optional

22y Kirill Popov and Loren McDonald

Authentication Is No Longer Optional

Authentication, once a best practice, will soon be a requirement for legitimate e-mail marketers. Read More...

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MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 1
Search

MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 1

22y Danny Sullivan

MSN Search Gets New Look; Microsoft Gets New Searc...

Microsoft released a public preview of its long-awaited Web search technology. It also gave a facelift to its popular MSN Search site that remains pow...

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Cannibalization or Addition?
Marketing

Cannibalization or Addition?

22y David Cohen

Cannibalization or Addition?

The Internet is behind the erosion of market share -- and mindshare -- in all media. Read More...

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Bloglines Bows Redesign, Ad Model as RSS Heats Up
Media

Bloglines Bows Redesign, Ad Model as RSS Heats Up

22y Zachary Rodgers

Bloglines Bows Redesign, Ad Model as RSS Heats Up

Bloglines announces new features and plans for an ad-based revenue model at a time of increased investment in the RSS space. Read More...

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Execs & Accounts for July 7, 2004
Media

Execs & Accounts for July 7, 2004

22y Zachary Rodgers

Execs & Accounts for July 7, 2004

Yahoo!'s Moloshok transitions to new role; three publishers sign up to support DoubleClick's Motif; WeatherBug opens sales offices in New York and San...

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Technology Veteran Named to Head DMA
Media

Technology Veteran Named to Head DMA

22y Zachary Rodgers

Technology Veteran Named to Head DMA

Outgoing DMA head Bob Wientzen is replaced by John Greco, a technology veteran who built an interactive strategy for the Yellow Pages industry. Read M...

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"Hooked on Phonics" Firm Settles FTC Privacy Charges
Media

"Hooked on Phonics" Firm Settles FTC Privacy Charges

22y Pamela Parker

"Hooked on Phonics" Firm Settles FTC Privacy Charg...

The agency accused the company of failing to disclose to people on its list that it had changed its privacy policy. Read More...

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Marketing Drives Strong Second Quarter for Yahoo!
Media

Marketing Drives Strong Second Quarter for Yahoo!

22y Pamela Parker

Marketing Drives Strong Second Quarter for Yahoo!

The company saw growth in both search and brand advertising. Read More...

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Documentaries With Differing Views on America Duel Online
Media

Documentaries With Differing Views on America Duel Online

22y Janis Mara

Documentaries With Differing Views on America Duel...

'Fahrenheit 9/11,' a film critical of President Bush, and the patriotic 'America's Heart & Soul' compete onscreen and online. Read More...

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Execs & Accounts for July 6, 2004
Media

Execs & Accounts for July 6, 2004

22y Zachary Rodgers

Execs & Accounts for July 6, 2004

SageMetrics picks up five clients; Food Lion taps Bigfoot; Kliplinger.com chooses Burst! for ad management and representation. Read More...

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Global Mobile Population Growing
Data insights

Global Mobile Population Growing

22y Robyn Greenspan

Global Mobile Population Growing

The worldwide wireless market is expected to reach 2 billion users by 2007. Read More...

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Search: A Brand Campaign Tool?
Media

Search: A Brand Campaign Tool?

22y James Hering

Search: A Brand Campaign Tool?

Search should be an ongoing effort to support a site or marketing strategy. Should it be a branding tactic, too? Read More...

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Yahoo! Testing New Search Look
Media

Yahoo! Testing New Search Look

22y Pamela Parker

Yahoo! Testing New Search Look

Yahoo! joins the search redesign bandwagon. Read More

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