Napster hires its first CMO; Agency.com adds 11 clients; Dotomi appoints top-level execs. Read More...
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View articleW3 Data, parent of WhitePages.com, acquires fellow online directory assistance search portal 411.com. Read More...
View articleWarner Music to add short codes to packaging; T-Mobile offers 'King Arthur' content; SMS sensitive billboard douses passersby. Read More...
View articleHow an Indian beer company used e-mail to create a branded community. Series conclusion. Read More...
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View articleMobile users in the UK will soon be able to unsubscribe from commercial text message services by sending the keyword 'STOP' to the originators. Read M...
View articleThe 'Gen Y'-oriented promotion uses a 'road trip' themed interactive game and SMS alerts to raise awareness for its new tC sports coupe. Read More...
View articleReady or not, blogs are officially an ad medium. In the last part of a three-part series, blogs as a media buy. Read More...
View articleAuthentication, once a best practice, will soon be a requirement for legitimate e-mail marketers. Read More...
View articleMicrosoft released a public preview of its long-awaited Web search technology. It also gave a facelift to its popular MSN Search site that remains pow...
View articleThe Internet is behind the erosion of market share -- and mindshare -- in all media. Read More...
View articleBloglines announces new features and plans for an ad-based revenue model at a time of increased investment in the RSS space. Read More...
View articleYahoo!'s Moloshok transitions to new role; three publishers sign up to support DoubleClick's Motif; WeatherBug opens sales offices in New York and San...
View articleOutgoing DMA head Bob Wientzen is replaced by John Greco, a technology veteran who built an interactive strategy for the Yellow Pages industry. Read M...
View articleThe agency accused the company of failing to disclose to people on its list that it had changed its privacy policy. Read More...
View articleThe company saw growth in both search and brand advertising. Read More...
View article'Fahrenheit 9/11,' a film critical of President Bush, and the patriotic 'America's Heart & Soul' compete onscreen and online. Read More...
View articleSageMetrics picks up five clients; Food Lion taps Bigfoot; Kliplinger.com chooses Burst! for ad management and representation. Read More...
View articleThe worldwide wireless market is expected to reach 2 billion users by 2007. Read More...
View articleSearch should be an ongoing effort to support a site or marketing strategy. Should it be a branding tactic, too? Read More...
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