FindWhat.com In Canadian Yellow Pages Deal
Media

FindWhat.com In Canadian Yellow Pages Deal

22y Pamela Parker

FindWhat.com In Canadian Yellow Pages Deal

The new partnership will create a Canadian pay-per-click network. Read More...

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Consumers Rule!: Dotomi's Direct Messaging
Media

Consumers Rule!: Dotomi's Direct Messaging

22y Tessa Wegert

Consumers Rule!: Dotomi's Direct Messaging

The technology that launched that slogan might also allow advertisers to rule online advertising. Read More...

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Search Individualized by Demographics
Media

Search Individualized by Demographics

22y Robyn Greenspan

Search Individualized by Demographics

Internet users have different reasons for using search engines, but they don't always get satisfactory results. Read More...

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CRM Without a Direct Sales Channel
Analytics

CRM Without a Direct Sales Channel

22y Jack Aaronson

CRM Without a Direct Sales Channel

Every industry can benefit from CRM. B2B companies face especially interesting challenges. Read More...

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Tips for Increasing AOL E-Mail Delivery Rates, Part 1
Email

Tips for Increasing AOL E-Mail Delivery Rates, Part 1

22y Kirill Popov and Loren McDonald

Tips for Increasing AOL E-Mail Delivery Rates, Par...

AOL has specific e-mail issues marketers must be aware of. Tips for optimizing AOL e-mail delivery and performance. Part one of a series. Read More...

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Blue Sky Factory
Email

Blue Sky Factory

22y Team ClickZ

Blue Sky Factory

Blue Sky Factory is a full-service e-mail marketing solutions provider offering an array of solutions. Read More...

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All the News That’s Fit for You
Search

All the News That’s Fit for You

22y Chris Sherman

All the News That’s Fit for You

Online news aggregator Findory adapts its layout to the types of news stories you read, providing a uniquely personalized view of the day’s headlines....

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AQuantive Surprises Analysts With Big Q2
Media

AQuantive Surprises Analysts With Big Q2

22y Pamela Parker

AQuantive Surprises Analysts With Big Q2

The marketing services and technology company credits more spending by existing clients. Read More...

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New Balance Microsite Launches on MSN
Media

New Balance Microsite Launches on MSN

22y Pamela Parker

New Balance Microsite Launches on MSN

The custom-published content area is aimed at fitness enthusiasts. Read More...

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Behaving Badly: Standardization and Reach
Data insights

Behaving Badly: Standardization and Reach

22y Andy Chen

Behaving Badly: Standardization and Reach

Behavioral targeting is hot, but its industry acceptance is not. Well... not yet at least. Read More...

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America Online Acquires Mailblocks
Media

America Online Acquires Mailblocks

22y Pamela Parker

America Online Acquires Mailblocks

UPDATED: Challenge/response technology gains more momentum, which may create headaches for marketers. Read More...

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Feedback, E-mail Response Improvements Underway
Audience

Feedback, E-mail Response Improvements Underway

22y Robyn Greenspan

Feedback, E-mail Response Improvements Underway

E-tailers are creating dialog with customers, but they aren't always speaking the same language. Read More...

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Broadband in Our Pockets
Marketing

Broadband in Our Pockets

22y David Cohen

Broadband in Our Pockets

Domestic mobile marketing is finally in sight. Read More

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SEMPO Looks Back, Pushes Ahead
Media

SEMPO Looks Back, Pushes Ahead

22y Kevin Newcomb

SEMPO Looks Back, Pushes Ahead

The Search Engine Marketing Professional Organization celebrated its first birthday this week, and while it's been a productive year for the fledgling...

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Execs & Accounts for August 4, 2004
Media

Execs & Accounts for August 4, 2004

22y Zachary Rodgers

Execs & Accounts for August 4, 2004

Advertising.com names Macleod to head new Los Angeles sales office; The Think Tank promotes three to creative and client services posts; Meandaur tapp...

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Surfers Prefer Personalization
Audience

Surfers Prefer Personalization

22y Robyn Greenspan

Surfers Prefer Personalization

Internet users are willing to exchange personal information for customized content. Read More...

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Increase Your Results With Creative Pretesting
Media

Increase Your Results With Creative Pretesting

22y James Hering

Increase Your Results With Creative Pretesting

We test TV concepts before running a single GRP. We copy-test print before building the first mechanical. Why not apply the same due diligence to onli...

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Pivotal Veracity Delivers B2B E-mail Tool
Media

Pivotal Veracity Delivers B2B E-mail Tool

22y Robyn Greenspan

Pivotal Veracity Delivers B2B E-mail Tool

Pivotal Veracity develops an deliverability solution designed to address business marketers' unique needs. Read More...

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Yahoo!, Ask Jeeves Bow Local Search Tools
Media

Yahoo!, Ask Jeeves Bow Local Search Tools

22y Zachary Rodgers

Yahoo!, Ask Jeeves Bow Local Search Tools

UPDATE: The age of regionally focused search becomes more of a reality as the second- and third-ranked search providers roll out new local search offe...

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SPF: It’s Not Just a Good Idea
Email

SPF: It’s Not Just a Good Idea

22y Anne Mitchell

SPF: It’s Not Just a Good Idea

Microsoft will soon check for SPF records on inbound e-mail. What does that mean for e-mail marketers? Read More...

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The Ad Inventory Dilemma
Marketing

The Ad Inventory Dilemma

22y Eric Picard

The Ad Inventory Dilemma

What can publishers do to reduce ad clutter, but not raise prices for inventory astronomically? Read More...

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Questions for Scott Garell, Ask Jeeves' Executive VP of Search
Media

Questions for Scott Garell, Ask Jeeves' Executive VP of Search

22y Zachary Rodgers

Questions for Scott Garell, Ask Jeeves' Executive ...

While Google, Yahoo! and Microsoft are perhaps the most scrutinized companies playing in search right now, none of them has generated as many surprise...

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Terra to Sell Lycos to S. Korean Media Group
Media

Terra to Sell Lycos to S. Korean Media Group

22y Kevin Newcomb

Terra to Sell Lycos to S. Korean Media Group

Spanish media giant Terra Networks has sold its U.S.-based Lycos portal business for $105 million to Daum Communication Corp. Read More...

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WebTrends Adds Product Upgrade, Partnership
Media

WebTrends Adds Product Upgrade, Partnership

22y Robyn Greenspan

WebTrends Adds Product Upgrade, Partnership

The Web analytics application aims to become a total search engineoptimization solution. Read More...

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Topix.net Gets Redesign
Media

Topix.net Gets Redesign

22y Pamela Parker

Topix.net Gets Redesign

The news aggregator's changes follow MSN's U.S. beta launch of Newsbot. Read More...

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SEM and Branding Influence
Search

SEM and Branding Influence

22y Shari Thurow

SEM and Branding Influence

More reactions to the IAB's brand lift study. Read More

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Execs & Accounts for August 2, 2004
Media

Execs & Accounts for August 2, 2004

22y Zachary Rodgers

Execs & Accounts for August 2, 2004

AKQA hires a managing director for its San Francisco operation; Tacoda names a director of East Coast publisher sales; LPI Media to use CheckM8's ad s...

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