Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...
View articleThere are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...
View article"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...
View articleFacebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...
View articleBusiness consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...
View articleThis week, online clothes retailer Asos announced a significant increase in sales and revenue, and the retailer attributed a large part of the growth ...
View articleSeven ways startups can spend their marketing resources without relying on SEM. Read More...
View articleA quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....
View articleWhat are the most important skills for someone leading a marketing team? Speakers from the Academy of Digital Business Leaders share the three skills ...
View articleAs CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Re...
View articleThe temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many an...
View articleThough traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...
View articleThis examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...
View articleRemarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...
View articleBrands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...
View articleYo Sushi (I refuse to use the exclamation mark) has released a new website, which is interesting to say the least. While ecommerce sites have become m...
View articleMicro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...
View articleNow that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...
View articleCharging and profitability issues are topping the creative agency’s list of concerns, new research from ClicKZ has found. So how can this industry bol...
View articleA new ‘master shopper’ has emerged to take advantage of multichannel retail in order to buy want they want when they want it. This is from...
View articleAs marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing ...
View articleThese are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...
View articleUsing Instagram's video feature, brands have 15 seconds to create compelling stories that will reach and engage some of the platform’s 300 million use...
View articleFacebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...
View articleIt's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...
View articleWhat is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...
View articleAs e-commerce evolves, consumers are demanding far more from their favourite websites – they expect an experience that’s tailored to them, and valuabl...
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