WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articlePublishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...
View articleThe amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleMarketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...
View articleMobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...
View articleWhether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...
View articleSuccessful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...
View articleEffective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...
View articleRather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...
View articleYahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...
View articleAs the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...
View articleResearch conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...
View articleApps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleCreating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleGreen poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...
View articleIn advance of his session at ClickZ Live Chicago, we spoke with Shawn O’Neal, vice president of marketing data and analytics at Unilever about the imp...
View articleAs the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...
View articleContent marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back. Read Mo...
View articleFinding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...
View articleFrom rethinking hiring strategies to renegotiating relationships with clients, it’s all change in the agency world. This report is a must-read for any...
View articleBig data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...
View articleBud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...
View articleA new report finds that content is valued more and more by UK companies, with 30% viewing it as 'business critical'. Read More...
View article