Sourcing Budgets Increase for 2004
Marketing

Sourcing Budgets Increase for 2004

22y Robyn Greenspan

Sourcing Budgets Increase for 2004

Roughly half of surveyed global respondents indicated they'd be spending more on their organization's sourcing. Read More...

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Accipiter Snags Behavioral Targeting Client
Media

Accipiter Snags Behavioral Targeting Client

22y Janis Mara

Accipiter Snags Behavioral Targeting Client

Following in the footsteps of 24/7 Real Media, ad serving firm Accipiter ventures into the hot behavior targeting arena. Read More...

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Local Web Spending Up Nearly 29%
Media

Local Web Spending Up Nearly 29%

22y Robyn Greenspan

Local Web Spending Up Nearly 29%

Local advertisers are expected to push online spending beyond $2.6billion in 2004. Read More...

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Bits and Bytes for March 30, 2004
Media

Bits and Bytes for March 30, 2004

22y Pamela Parker

Bits and Bytes for March 30, 2004

AOL Celebrates Anti-Spam Victory With Sweepstakes and Amex Debuts 'Webisodes' Featuring Seinfeld, Superman; and Forbes.com Issues Challenge in Trade A...

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Design Matters
Search

Design Matters

22y Shari Thurow

Design Matters

Keywords are useless if search engines and visitors can’t find them. Read More...

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Google Tests Personalized Search, Debuts New Look
Media

Google Tests Personalized Search, Debuts New Look

22y Pamela Parker

Google Tests Personalized Search, Debuts New Look

UPDATE: Search giant reveals at least part of its thinking on personalization. Read More...

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Interactivity in Video Ads
Marketing

Interactivity in Video Ads

22y Jeremy Lockhorn

Interactivity in Video Ads

What does interactivity in video mean? Read More

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Report: 18 to 34 Year-Olds Are Well-Connected
Media

Report: 18 to 34 Year-Olds Are Well-Connected

22y Robyn Greenspan

Report: 18 to 34 Year-Olds Are Well-Connected

This high penetration group is most reliant on the Web, accessing from a multitude of locations and surfing for entertainment. Read More...

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Execs & Accounts for March 29, 2004
Media

Execs & Accounts for March 29, 2004

22y Janis Mara

Execs & Accounts for March 29, 2004

Weather.com chooses Coremetrics; Point.Roll inks another partnership; and 24/7 Real Media snags another ad serving client. Read More...

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Help Stop Do Not E-Mail
Email

Help Stop Do Not E-Mail

22y Ben Isaacson

Help Stop Do Not E-Mail

The request for public comments on the proposed Do Not E-Mail Registry is about to close. Read More...

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Bits and Bytes for March 29, 2004
Media

Bits and Bytes for March 29, 2004

22y Janis Mara

Bits and Bytes for March 29, 2004

German Court Blocks Claria Pop-Ups; Interwoven and DoubleClick Partner Up; and Chitika Launches RealContext, Content And Behavior Ad Targeting Read Mo...

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IM Spam Expected to Triple
Data insights

IM Spam Expected to Triple

22y Robyn Greenspan

IM Spam Expected to Triple

As if spam wasn't annoying enough, unwanted messages are popping up on instant messaging screens too. Read More...

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Mapquest Beta Tests Local Search
Media

Mapquest Beta Tests Local Search

22y Janis Mara

Mapquest Beta Tests Local Search

The 8-year-old mapping and routing Web site plots a course into the hot local search market. Read More...

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Cleaning Up the Video Mess
Marketing

Cleaning Up the Video Mess

22y Nate Elliott

Cleaning Up the Video Mess

Online video can be a great advertising vehicle. So why hasn't anyone made it work? Read More...

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MSN Plays Catch Up with Newsbot, Blogbot
Media

MSN Plays Catch Up with Newsbot, Blogbot

22y Janis Mara

MSN Plays Catch Up with Newsbot, Blogbot

Seeking to avoid being left behind in the search engine dust, MSN plans to offer bots for searching news and Web logs, as well as other features. Read...

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B2B SEM: Sorting Ambiguous Traffic
Paid Search

B2B SEM: Sorting Ambiguous Traffic

22y Kevin Lee

B2B SEM: Sorting Ambiguous Traffic

When B2B keywords overlap into consumer searches, marketers still pay for that consumer traffic. There are ways to turn that to your advantage. Read M...

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RSS: Not Just for Bloggers Anymore
Marketing

RSS: Not Just for Bloggers Anymore

22y Pamela Parker

RSS: Not Just for Bloggers Anymore

The humble syndication format is growing up. Read More

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InfoSpace Sees Green in Online Yellow Pages
Media

InfoSpace Sees Green in Online Yellow Pages

22y Susan Solomon

InfoSpace Sees Green in Online Yellow Pages

The search specialist will pay $160M cash for local Internetdirectory Switchboard. Read More...

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Gates Weighs In On Spyware Issue
Media

Gates Weighs In On Spyware Issue

22y Janis Mara

Gates Weighs In On Spyware Issue

Speaking at MSN's Strategic Account Summit, Microsoft's CEO spoke out against 'parasitic' software. Read More...

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New Study Links Online Ads, In-Store Sales
Media

New Study Links Online Ads, In-Store Sales

22y Janis Mara

New Study Links Online Ads, In-Store Sales

MSN teams with Kraft, Procter & Gamble, Nestle, and Johnson & Johnson to research online advertising's effectiveness. Read More...

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End the One-Page Site Visit
Analytics

End the One-Page Site Visit

22y Bryan Eisenberg

End the One-Page Site Visit

If the usability study gave your site the green light, why do visitors leave after only two pages? Read More...

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Yahoo! to Acquire Kelkoo for $579M
Media

Yahoo! to Acquire Kelkoo for $579M

22y Pamela Parker

Yahoo! to Acquire Kelkoo for $579M

UPDATE: The European shopping search engine boosts the U.S. portal player's standing in the region. Read More...

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Growing an E-Mail List: Five Practical Tips
Email

Growing an E-Mail List: Five Practical Tips

22y Jeanne Jennings

Growing an E-Mail List: Five Practical Tips

Is your list shrinking due to hard bounces and unsubscribes? Maintaining, and growing, e-mail lists is a never-ending process. Read More...

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Net Drives Profits to Small Biz
Marketing

Net Drives Profits to Small Biz

22y Robyn Greenspan

Net Drives Profits to Small Biz

The Internet has not only become a powerful business tool for small companies, a portion relies on the medium for survival. Read More...

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Ballmer: MSN's Search to Debut Within a Year
Media

Ballmer: MSN's Search to Debut Within a Year

22y Janis Mara

Ballmer: MSN's Search to Debut Within a Year

There's 'no magic' in search, according to Microsoft's CEO, who offered lots of attitude, but few specifics. Read More...

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The Banner's Comeback?
Media

The Banner's Comeback?

22y Tessa Wegert

The Banner's Comeback?

Can the Polite Banner revive the humble banner ad? Read More

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Wireless Watch for March 25, 2004
Media

Wireless Watch for March 25, 2004

22y Zachary Rodgers

Wireless Watch for March 25, 2004

Yahoo! Autos uses billboard to promote redesign; J-Mobile to license Enpocket engine; Mobliss begins initiatives for PGA and Nick. Read More...

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