Direct marketers have traditionally ignored the teen market. Well, teens spend nearly $100 billion per year (and yes, they do have credit cards). Read...
View articleFollowing a crackdown by U.S. prosecutors, Google and Overture drop paid listings from offshore Internet casinos. Read More...
View articleIf you know how to use to your advantage, seemingly small differences between Google and Overture's paid ad programs can make big improvements to your...
View articleAfter nearly two years of focusing on individual offerings, the company portrays itself as a 'Life Engine' for Internet users. Read More...
View articleFor a lucky few online publishers, hard times are over. But scarce and sold-out inventory brings a new challenge: getting the biggest bang for your ba...
View articleFrom blogs to nifty interactive tools that backfire. Politicos are pouring money into the Net and creating a veritable catalog of interactive marketin...
View articleSmart non-commercial entities are taking advantage of negligible keyword competition. Read More...
View articleYour customers don't care about features. Benefits meet their needs -- and improve the bottom line. Read More...
View articleFear, intimidation, blackmail, threats, and legal action: online branding, RIAA-style. Read More...
View articleMarketers are partying like it's 1999. This time, solid values and good business models are behind the high spirits. Read More...
View articleGoogle defends its plans to display contextually-targeted ads in its new free e-mail client, as privacy advocates begin to sharpen their swords. Read ...
View articleInterep gets into search; Unicast signs new publishers; and Idea Machine takes on new projects. Read More...
View articleSome clicks will cost more than others for the same ad. Google is changing the way it prices AdWords. Read More...
View articleUPDATE: Google tests a new e-mail service in which it plans to display contextual advertising. Read More...
View articleOnline Ad Growth Outperforms Local Search; Marchex Goes Public; Court Gags Hertz; and Yahoo! Adds Travel Planning Shortcuts Read More...
View articleThe top 10 affiliate programs of March 2004, as ranked by Refer-it. Read More...
View articleDrive visitors to your site and keep them looking forward to your e-mail messages. Read More...
View articleA bottom-up approach to product recommendation. Read More...
View articleWith so many players out there, which company is best suited to handle your rich media campaign? Here's help. Read More...
View articleSportsLine.com snares new director; Byte Interactive hires two at director level; and Diageo launches new site. Read More...
View articleMSN's upcoming search page revamp and what it means for advertisers. Read More...
View articleThe analytical software gets an upgrade with enriched functionality and an integrated help system. Read More...
View article1,500 studies can't be that wrong. Read More
View articleEight e-newsletter tactics to cross-sell, upsell, or just plain sell. Read More...
View articleProspecting for gold in the promising local search market will be demanding, and partnerships may be one solution, according to participants in a loca...
View articleIP data player claims search giant is 'stealing' its technology. Read More...
View articleDo we paralyze our clients with too much information? Read More...
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