MSN's VP and chief media revenue officer holds forth on new ad products, creative buy-in and the challenge of designing ad packages across an entire n...
View articleAn eminently readable series of essays explaining the whys and wherefores of search. Read More...
View articleForbes.com hires a New York regional sales manager; ShareBuilder taps Coremetrics; JC Whitney chooses an SEM firm. Read More...
View articleInteractive advertising would be so much more effective if we could... Read More...
View articleThis demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. Read More...
View articleThe challenge to the information industry is to adapt to changes, not fight them. Read More...
View articleThe commission's rule applies only to messages sent without 'prior affirmative consent.' Read More...
View articleThe author of California's Do-Not-Call legislation expresses worries over the search giant's plans to include contextually targeted ads in its new e-m...
View articleAll of advertising is heading into a brave new technology world. Read More...
View articleA bill that can put convicted spammers out of business and send them to jail for as long as ten years awaits the governor's signature. Read More...
View articleUPDATE: The change reflects uncertainty over the legalities of using trademarks in search engine marketing. Read More...
View articleThe ad optimization technology provider is now using Digital Envoy to help point online advertisers in the right direction -- or rather, at the right ...
View articleAmEx's online video starring the all-star duo makes Web traffic rise and word spread faster than a speeding bullet. Read More...
View articleMore than half of the total U.S. adult population seeks health information online, but a scant few are willing to pay for a Web consultation with a ph...
View articleThree associations issue a joint white paper opposing creation of a Do-Not-E-mail registry. But the IAB declines to comment to the FTC, which is prepa...
View articleThe playgroup as online advertising focus group. Read More...
View articleOrganic promotes DeCourcy to executive creative director; Revenue Science forms a corporate advisory board; DoubleClick signs 16 Web analytics clients...
View articleMicrosites, ranking, and link farming. Answers to some frequently asked questions. Read More...
View articleSolbright debuts inventory management software; Performics and NetConcepts partner. Read More...
View articleUPDATE: The publishing company's online unit continues to experience double-digit growth. Read More...
View articleThe deadline for public suggestions on CAN-SPAM has been extended. Important issues to comment on. Read More...
View articleOnline merchants have become increasingly sophisticated about e-business, but many don't know who are buying or leaving. Read More...
View articleWill Battelle put the bling bling in Boing Boing -- or is the popular blog too successful for its own good? Read More...
View articleAny ad must be seen to be effective. But the way a consumer processes the information truly determines campaign results. Part one of a two-part series...
View articleMoore joins Aptas board; DoubleClick signs SI.com; Draft Chicago hires a director of digital strategy. Read More...
View articleA new marketing firm learns user preferences through its product information site, then sells the anonymous information to manufacturers for market re...
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