Ford Auto Ad Not Cat's Meow
Media

Ford Auto Ad Not Cat's Meow

22y Janis Mara

Ford Auto Ad Not Cat's Meow

Ford disavows authorizing an ad for the Sportka hatchback that depicts a computer-generated cat being decapitated. Read More...

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SkinMedica’s E-Mail Program Gets a Facelift
Media

SkinMedica’s E-Mail Program Gets a Facelift

22y Zachary Rodgers

SkinMedica’s E-Mail Program Gets a Facelift

For a high-end skin product maker, e-mail success means be prepared when Oprah mentions your products. Read More...

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A9: The Future of Information Access?
Marketing

A9: The Future of Information Access?

22y Sean Carton

A9: The Future of Information Access?

Amazon’s new A9 blends information and commerce into one seamless package. Read More...

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Trademark Bidding on Google
Marketing

Trademark Bidding on Google

22y Gary Stein

Trademark Bidding on Google

How brands can minimize competitive threats now that others can bid on trademarked keywords. Read More...

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Climbing the E-Mail Relevancy Ladder
Email

Climbing the E-Mail Relevancy Ladder

22y Paul Soltoff

Climbing the E-Mail Relevancy Ladder

Push prospects up the relevancy ladder and get closer to a sale. Read More...

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Eyeblaster Serves Up Publisher Specs
Media

Eyeblaster Serves Up Publisher Specs

22y Zachary Rodgers

Eyeblaster Serves Up Publisher Specs

A new database of publishers' rich media specifications is intended to save time and reduce workflow for agencies. Read More...

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NetIQ Quietly Changes SEM -- Forever
Search

NetIQ Quietly Changes SEM -- Forever

22y Fredrick Marckini

NetIQ Quietly Changes SEM -- Forever

NetIQ quietly creates and corners a market overnight. Read More...

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Execs & Accounts for April 19, 2004
Media

Execs & Accounts for April 19, 2004

22y Janis Mara

Execs & Accounts for April 19, 2004

Return Path names a VP of strategic services; EyeWonder hires a VP of global sales. Read More...

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FTC Takes On Spyware
Media

FTC Takes On Spyware

22y Janis Mara

FTC Takes On Spyware

At today's FTC workshop on ad- and spyware, a commissioner asks 'the industry' to find best practices to control a growing menace. Read More...

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The Broadband Tipping Point
Data insights

The Broadband Tipping Point

22y Robyn Greenspan

The Broadband Tipping Point

Propelled by a surge in DSL subscriptions, more than half of American Internet users have high-speed access. Read More...

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Bits & Bytes for April 19, 2004
Media

Bits & Bytes for April 19, 2004

22y Janis Mara

Bits & Bytes for April 19, 2004

EarthLink bows anti-phishing toolbar; CJ releases a new version of BFAST; and AIM integrates with WeatherBug. Read More...

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SEM, Sales Assistance, and Proactive Communications, Part 1: Search Meets the Phone
Paid Search

SEM, Sales Assistance, and Proactive Communications, Part 1: Search Meets t...

22y Kevin Lee

SEM, Sales Assistance, and Proactive Communication...

The salesperson’s role in the online purchase process. Part one of a three-part series. Read More...

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MSN Newsbot Gets Personal
Media

MSN Newsbot Gets Personal

22y Janis Mara

MSN Newsbot Gets Personal

MSN beefs up its searchable news aggregator with additional personalized features in its continuing race to catch up in the search arena. Read More...

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Wireless Watch for April 16, 2004
Media

Wireless Watch for April 16, 2004

22y Zachary Rodgers

Wireless Watch for April 16, 2004

Digital Orchid supports new NASCAR wireless content; U.K. campaign tries mobile ticket promo; mobile video services still a dream in Europe. Read More...

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Fix Navigation to Improve Conversions, Part 1
Analytics

Fix Navigation to Improve Conversions, Part 1

22y Bryan Eisenberg

Fix Navigation to Improve Conversions, Part 1

How to help online customers find what they want (even when they don't know what they want). Part one of a three-part series. Read More...

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DoubleClick Profits Leap
Media

DoubleClick Profits Leap

22y Janis Mara

DoubleClick Profits Leap

The major ad technology provider reports a huge jump in net income, but falls a bit short of expectations. Read More...

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The Next Context
Marketing

The Next Context

22y Pamela Parker

The Next Context

Where will contextual ads and paid search listings turn up next? Read More

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Burger King Hen Whets Chicken Yen
Media

Burger King Hen Whets Chicken Yen

22y Janis Mara

Burger King Hen Whets Chicken Yen

The normally staid burger giant does the funky chicken on an offbeat Web site that's become a viral marketing phenomenon. Read More...

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Growing Your E-Mail List, Part 2: Retention
Email

Growing Your E-Mail List, Part 2: Retention

22y Heidi Anderson

Growing Your E-Mail List, Part 2: Retention

How Philosophy drives visitors to its site and keeps them looking forward to e-mail messages. Read More...

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WhenU Sues Utah over Spyware Law
Media

WhenU Sues Utah over Spyware Law

22y Janis Mara

WhenU Sues Utah over Spyware Law

The adware firm seeks to strike down Utah's anti-spyware statute in a move that could affect other efforts to regulate such software. Read More...

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On the Cheap: Message Board Ads
Media

On the Cheap: Message Board Ads

22y Tessa Wegert

On the Cheap: Message Board Ads

Message boards are an underutilized (and dirt-cheap) advertising opportunity. Read More...

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Google Focuses Local Ad Targeting
Media

Google Focuses Local Ad Targeting

22y Pamela Parker

Google Focuses Local Ad Targeting

UPDATE: The search site creates a wide array of options for tighter local targeting, and promises the addition of ads to its Local site. Read More...

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Avoiding Over-Justification
Analytics

Avoiding Over-Justification

22y Jack Aaronson

Avoiding Over-Justification

If it's already sold, don't sell it. Read More

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Streaming More Mainstream
Audience

Streaming More Mainstream

22y Robyn Greenspan

Streaming More Mainstream

Audio and video Internet usage grew through 2003 and the first quarter of 2004, with music and news as the stream leaders. Read More...

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Spamicide
Media

Spamicide

22y Jonathan Jackson

Spamicide

The wonderful things about e-mail also make it irresistible to the worst marketers. Fighting Spam for Dummies gives consumers and administrators the k...

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Web Server Statistics Page
Audience

Web Server Statistics Page

22y rumo

Web Server Statistics Page

Jupitermedia's ServerWatch reports on surveys that examine the number and types of servers being used topower the Internet. Check the results of the m...

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Amazon Unwraps A9 Search Portal
Media

Amazon Unwraps A9 Search Portal

22y Pamela Parker

Amazon Unwraps A9 Search Portal

UPDATE: The industry's newest search player shows the world what it's been up to. Read More...

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