Wireless Watch for April 29, 2004
Media

Wireless Watch for April 29, 2004

22y Zachary Rodgers

Wireless Watch for April 29, 2004

MMA, CTIA launch seminar series; Mynamics merged with sister firms; Location services make a comeback? Read More...

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Women Rely on Net for Work/Life Balance
Media

Women Rely on Net for Work/Life Balance

22y Robyn Greenspan

Women Rely on Net for Work/Life Balance

Women are juggling their Internet time between home and office activities, while also shifting their media usage formats. Read More...

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Ford, AOL Launch Portal for Latino Entrepreneurs
Media

Ford, AOL Launch Portal for Latino Entrepreneurs

22y Pamela Parker

Ford, AOL Launch Portal for Latino Entrepreneurs

The automaker taps AOL to help it strengthen ties to the burgeoning Hispanic community. Read More...

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Reverse Append Your Metadata: Glean Product Correlations From User-Centric Metadata
Analytics

Reverse Append Your Metadata: Glean Product Correlations From User-Centric ...

22y Jack Aaronson

Reverse Append Your Metadata: Glean Product Correl...

Most marketers apply product attributes to users. Smarter ones also apply user attributes to their products. Read More...

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IAB Issues Pop-Up Guidelines
Media

IAB Issues Pop-Up Guidelines

22y Janis Mara

IAB Issues Pop-Up Guidelines

The Interactive Advertising Bureau (IAB) issues guidelines for pop-ups just as the ad format teeters on the verge of extinction. Read More...

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Ultramercials: The Perception of Control
Media

Ultramercials: The Perception of Control

22y Tessa Wegert

Ultramercials: The Perception of Control

An ad format making advertisers, publishers, and consumers happy. Read More...

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AOL News Not All Bad
Media

AOL News Not All Bad

22y Janis Mara

AOL News Not All Bad

The ailing online giant reports member losses and flat income, but also a rise in operating income. Read More...

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Yahoo! Enhances Local Search With Maps
Search

Yahoo! Enhances Local Search With Maps

22y Chris Sherman

Yahoo! Enhances Local Search With Maps

Yahoo helps map the future of local search. Read More

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Spring-Clean Your In-House Lists
Email

Spring-Clean Your In-House Lists

22y Kathleen Goodwin

Spring-Clean Your In-House Lists

Tips for scrubbing your most valuable marketing asset. Read More...

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Execs & Accounts for April 28, 2004
Media

Execs & Accounts for April 28, 2004

22y Zachary Rodgers

Execs & Accounts for April 28, 2004

Digital Impact names an exec to head its expansion into search marketing; Susan Bratton leaves Mailblocks for new post; The Weather Network expands ad...

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aQuantive Posts Strong Quarter
Media

aQuantive Posts Strong Quarter

22y Pamela Parker

aQuantive Posts Strong Quarter

The company's profits soared 121 percent over last year's first quarter. Read More...

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Lessons From the Library
Media

Lessons From the Library

22y Susan Solomon

Lessons From the Library

The British Library isn't your grandfather's stuffy old library. Let it inspire your online content. Read More...

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Making the Case for Interactive Spend
Marketing

Making the Case for Interactive Spend

22y David Cohen

Making the Case for Interactive Spend

An open-and-shut case: five arguments to convince clients to spend on interactive in 2005. Read More...

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T-Shirt Maker Claims He's "Gagged by Google"
Media

T-Shirt Maker Claims He's "Gagged by Google"

22y Pamela Parker

T-Shirt Maker Claims He's "Gagged by Google"

An apparent AdWords rejection sparks free speech controversy. Read More...

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Personal Surfing Just Part of the Workday
Audience

Personal Surfing Just Part of the Workday

22y Robyn Greenspan

Personal Surfing Just Part of the Workday

Internet usage for personal reasons has become as habitual as morning coffee, as employees are nearly evenly split between choosing their connection o...

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Digital Impact Searches Beyond E-Mail
Media

Digital Impact Searches Beyond E-Mail

22y Pamela Parker

Digital Impact Searches Beyond E-Mail

The firm now wants to be known as a 'digital marketing company.' Read More...

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Falk Offers Pop-up Blocker Workaround
Media

Falk Offers Pop-up Blocker Workaround

22y Zachary Rodgers

Falk Offers Pop-up Blocker Workaround

The new tool detects blockers and automatically plugs online creative into an alternate format. Read More...

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About.com Relaunches with Behavioral Targeting
Media

About.com Relaunches with Behavioral Targeting

22y Zachary Rodgers

About.com Relaunches with Behavioral Targeting

The 14th most trafficked Web property gets a facelift and new capabilities for profile-based marketing. Read More...

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Bank on Knowledge
Marketing

Bank on Knowledge

22y Martin Lindstrom

Bank on Knowledge

Build a brand bank now, or risk deflation of uninvested brand knowledge. Read More...

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FindWhat.com Posts Record Quarter
Media

FindWhat.com Posts Record Quarter

22y Pamela Parker

FindWhat.com Posts Record Quarter

The search player's net income is up 41 percent year-over-year. Read More...

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Sizing Up Site-Centric Behavior Targeting
Media

Sizing Up Site-Centric Behavior Targeting

22y James Hering

Sizing Up Site-Centric Behavior Targeting

How to get the most from behavioral targeting. Read More...

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Pivotal Veracity Launches E-Mail Delivery, Monitoring Tools
Email

Pivotal Veracity Launches E-Mail Delivery, Monitoring Tools

22y Rebecca Lieb

Pivotal Veracity Launches E-Mail Delivery, Monitor...

The company offers products intended to boost delivery, and help marketers monitor their e-mail vendors. Read More...

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Web-Positioning Software: Good or Bad?
Search

Web-Positioning Software: Good or Bad?

22y Shari Thurow

Web-Positioning Software: Good or Bad?

Use of position-checking software in SEM can create more risks than rewards. Read More...

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Gmail and Search/E-Mail Integration
Email

Gmail and Search/E-Mail Integration

22y Ben Isaacson

Gmail and Search/E-Mail Integration

Marketing breakthrough or brave new world? Read More

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Amid Googlemania, Another Trademark Suit
Media

Amid Googlemania, Another Trademark Suit

22y Susan Kuchinskas

Amid Googlemania, Another Trademark Suit

While investors salivate at its IPO prospects, advertisers and consumers take issue with Google's business practices. Read More...

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Execs & Accounts for April 26, 2004
Media

Execs & Accounts for April 26, 2004

22y Zachary Rodgers

Execs & Accounts for April 26, 2004

Nationwide taps Temerlin McClain Interactive for big online campaign; SendTec hires two; Transcendigital adds to client roster. Read More...

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Tacoda Forms Behavioral Ad Network, Challenges Paid Search Players
Media

Tacoda Forms Behavioral Ad Network, Challenges Paid Search Players

22y Pamela Parker

Tacoda Forms Behavioral Ad Network, Challenges Pai...

The behavioral targeting player throws down the gauntlet and forms a new network to compete for the dollars going to search companies' contextual ads....

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