Search Wars: Battle of the Search Superpowers
Search

Search Wars: Battle of the Search Superpowers

22y Danny Sullivan

Search Wars: Battle of the Search Superpowers

Clash of the superpowers: Google, Yahoo!, and MSN vie to control search technology. Read More...

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Making Room for Home Theaters
Audience

Making Room for Home Theaters

22y Robyn Greenspan

Making Room for Home Theaters

Enthusiasts are enjoying digital and video entertainment from the comforts of home, spurring high-tech hardware growth. Read More...

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Ford F-150 Drives Away With Online Success
Media

Ford F-150 Drives Away With Online Success

22y Robyn Greenspan

Ford F-150 Drives Away With Online Success

Researchers reveal insights from the blockbuster Ford F-150 launchcampaign. Read More...

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IAB Issues New Guidelines for Over-Page Rich Media
Media

IAB Issues New Guidelines for Over-Page Rich Media

22y Zachary Rodgers

IAB Issues New Guidelines for Over-Page Rich Media

The industry association's proposed rules for floating, transitional and in-stream ads are big on user control. Read More...

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MP3 Libraries Limited, Downloading Increases
Audience

MP3 Libraries Limited, Downloading Increases

22y Robyn Greenspan

MP3 Libraries Limited, Downloading Increases

Even though more Internet users are swapping music files, a download slowdown is evident. Read More...

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Behavioral Targeting Beyond the Network
Media

Behavioral Targeting Beyond the Network

22y Pete Lerma

Behavioral Targeting Beyond the Network

Suddenly, a there's panoply of new, and very promising, behavioral marketing products. Read More...

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CAN-SPAM Comments Flood FTC
Media

CAN-SPAM Comments Flood FTC

22y Janis Mara

CAN-SPAM Comments Flood FTC

More than 12,000 comments from the public on the CAN-SPAM Act pour into the FTC. Read More...

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aQuantive Buys Ad4Ever Rich Media Technology
Media

aQuantive Buys Ad4Ever Rich Media Technology

22y Pamela Parker

aQuantive Buys Ad4Ever Rich Media Technology

The company's working to accelerate its own moves into the rich media space. Read More...

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Execs & Accounts for May 3, 2004
Media

Execs & Accounts for May 3, 2004

22y Zachary Rodgers

Execs & Accounts for May 3, 2004

MarketWatch.com promotes Silmore; Toyota taps Ground Zero for viral assignment; Google inks overseas licensing deals. Read More...

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The One-Two Punch: SEO and PPC
Search

The One-Two Punch: SEO and PPC

22y Fredrick Marckini

The One-Two Punch: SEO and PPC

A new study stresses the importance of combining SEO with paid search ads. Read More...

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The Online Alternative to Broadcast Decency
Media

The Online Alternative to Broadcast Decency

22y Zachary Rodgers

The Online Alternative to Broadcast Decency

Just as broadband and DVRs start to worry broadcast execs, an anti-obscenity crackdown is limiting the scope of programming on the airwaves. The young...

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AOL Courts Families Through Upromise Partnership
Media

AOL Courts Families Through Upromise Partnership

22y Janis Mara

AOL Courts Families Through Upromise Partnership

America Online helps members contribute to college savings with a new agreement. Read More...

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Consumers to Advertisers: "Go Away!"
Marketing

Consumers to Advertisers: "Go Away!"

22y Sean Carton

Consumers to Advertisers: "Go Away!"

Buck the trend. Five ways advertising might become relevant for consumers again. Read More...

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Study: Behavioral Targeting Works
Media

Study: Behavioral Targeting Works

22y Pamela Parker

Study: Behavioral Targeting Works

One of the hottest areas in online advertising gains some validation. Read More...

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SuperGoogle: When All Is Known
Marketing

SuperGoogle: When All Is Known

22y Hans-Peter Brøndmo

SuperGoogle: When All Is Known

Toward a new debate on privacy. Read More

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Do You Need an E-Mail Preference Center?
Email

Do You Need an E-Mail Preference Center?

22y Paul Soltoff

Do You Need an E-Mail Preference Center?

Win-Win: An EPC can help you deal better with subscribers and help subscribers manage their relationship with you. Read More...

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SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in Action
Paid Search

SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in...

22y Kevin Lee

SEM, Sales Assistance, and Proactive Communication...

Can online chat lift conversion? A number of marketers say it can, plus work as real-time analytics. Last in a series. Read More...

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Execs & Accounts for April 30, 2004
Media

Execs & Accounts for April 30, 2004

22y Zachary Rodgers

Execs & Accounts for April 30, 2004

icrossing hires 24/7 Real Media veteran to fill senior bizdev post; ExactTarget signs 80 customers; Responsys adds 15 to client roster. Read More...

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LookSmart Fights On
Media

LookSmart Fights On

22y Janis Mara

LookSmart Fights On

The paid search listings provider beats Wall Street estimates and revises its 2004 guidance upward, continuing its battle to recover from the loss of ...

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Searching for Balance
Marketing

Searching for Balance

22y Robyn Greenspan

Searching for Balance

Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. Read More...

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Bits and Bytes for April 30, 2004
Media

Bits and Bytes for April 30, 2004

22y Janis Mara

Bits and Bytes for April 30, 2004

ValueClick's earnings please; Postage-paid return mailer requirement for CDs voted down in California; Poindexter partners to speed ad delivery. Read ...

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Fix Navigation to Improve Conversions, Part 3
Analytics

Fix Navigation to Improve Conversions, Part 3

22y Bryan Eisenberg

Fix Navigation to Improve Conversions, Part 3

How breadcrumbs, site maps, and other factors related to Web site navigation can improve conversion. Read More...

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Spam King Sues SpamCop
Media

Spam King Sues SpamCop

22y Janis Mara

Spam King Sues SpamCop

Self-professed Spam King Scott Richter filed suit against SpamCop and its owner, IronPort. Read More...

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Google: The Net's Policeman?
Marketing

Google: The Net's Policeman?

22y Pamela Parker

Google: The Net's Policeman?

The search company must decide whether to have an ad approval process -- or not. Read More...

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Making Customers Care
Email

Making Customers Care

22y Heidi Anderson

Making Customers Care

An organic dairy’s newsletter inspired customers to take political action. Read More...

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LookSmart Acquires Net Nanny
Media

LookSmart Acquires Net Nanny

22y Janis Mara

LookSmart Acquires Net Nanny

The paid search listings provider acquires the business and assets of filtering software company Net Nanny for about $5 million in cash and stock. Rea...

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Google Files For $2.7B Public Offering
Media

Google Files For $2.7B Public Offering

22y Susan Kuchinskas

Google Files For $2.7B Public Offering

Market is agog -- and looking hard at financial details revealed infiling. Investors Get Googled Google's Numbers Live Up To Expectations Read More...

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