Sitting at the top of the viral video chart this week is One Direction's introductory video for action/1D, which shows a compilation of fan videos and...
View articleThese observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...
View articleThis past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...
View articleThe acquisition worth $238 will strengthen AOL’s status in mobile advertising and follows a recent partnership with Microsoft. Read More...
View articlePortable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...
View articleBrits are barely watching TV any more, and the decline is part of a general European trend says a recent report by IHS. Why? Previous TV viewers are n...
View articleIn the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...
View articleMobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...
View articleGoogle just released their new sleek logo design. How does it compare to the last seventeen years of logos? Watch the brand evolve over time in Google...
View articleA report by The Internet Advertising Bureau UK and UK Online Measurement Company has revealed that the average Brit spends two hours 51 minutes per da...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleNickelodeon’s new research study, 'My Media, My Ads', sheds new light on kids’ media usage and the way in which they perceive advertising. Read More...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleMarketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleAt MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...
View articleWikipedia’s UK editors have banned 381 ‘black hat’ accounts that were engaging in “undisclosed paid advocacy”: posting promotional articles to the us...
View articleWhat would Reddit have looked like in an era of sweatpants and hairspray? There's a floppy disk involved. Read More...
View articleThis weekend, Gary Lineker launched a custom Twitter emoji to mark the Premier League transfer deadline day. How did people react? Not so kindly... Re...
View articleHow will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...
View articleCustomers are more vocal than ever about the brands they love — and hate. Should the chatter be left to the social media department, or do higher-ups ...
View articleHere is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...
View articleOnline recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...
View articleEric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...
View articleBronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleUsing proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...
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