This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Read More...
View articleAfter an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away,...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleIn the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...
View articleOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleIn Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....
View articleAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...
View articleReports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleFancy a tour of the Beat 1 studios? Apple is offering a behind-the-scenes look at their LA radio station. Read More...
View articleDomino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Read More...
View articleBrands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...
View articleUsing organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experience...
View articleFacebook's second quarter performance report is out, and unsurprisingly results show that revenue from mobile advertising is growing at a rapid pace. ...
View articleWeb developer Braden O'Guinn explains what reactive programming is and why it's important. Read More...
View articleChinese e-commerce company Alibaba and consumer products maker Unilever have entered a strategic partnership in a deal that will expand the multinatio...
View articleBusiness social network LinkedIn has listened to complaints about filling members’ inboxes with updates and announced that it will reduce the number o...
View articleDespite beating expectations (even their own!) for the second quarter results, Jack Dorsey, the interim CEO, has come out and said that he is "not sat...
View articleOur smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleDeliveroo, a London meal delivery start-up has announced it has raised £45 million following a Series C funding round, led by Greenoaks Capital and In...
View articleTweeters can now buy the singer's new perfume, ‘Katy Perry’s Mad Potion’, directly through her pop-up shop Twitter handle, @katyperrypopup. Read More...
View articleRemember that feeling of awe as you gazed at the extraordinary machine that was the first generation iPod? These kids aren't nearly as impressed Read ...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleAll digital marketers should keep the following four social media terms in their vocabulary. Read More...
View articleIn San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...
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