How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View articleEffective content marketing strategies require both data insights and human reactions. Read More...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleAt ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...
View articleEsurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...
View articleBrand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleUK mobile transactions now account for 46 per cent of all e-commerce transactions, says new research. As a result, the UK is now ranked second highest...
View articleSnapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a content marketing agency headed by SJR managing partner Alexander Jutkowitz a...
View articleA recent interview with the creators of Binder - an app which does your dumping for you by sending a text or voicemail - has revealed that it was mere...
View articleToday marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...
View articleA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...
View articleThe FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contes...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleRather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...
View articleAOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...
View articleTencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...
View articlePampers' #BetterForBaby campaign highlights the brand's various charity partnerships and efforts towards protecting premature babies, donating product...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articleWhile marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...
View articleEvan Spiegel, the 24-year-old boss behind Snapchat, has confirmed the app has adopted the 3v - "vertical video views" - approach to video advertising ...
View articlePeople with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...
View articlePersonalisation is common practice. But new research from Pure360 shows that buddying up to your customers can be seriously bad for your brand. Read M...
View articleThere is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Read More...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
View articleLargely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...
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