As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
View articleThe e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleBrands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Read M...
View articleJust as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...
View articleAOL UK has announced a new global partnership with Guardian News & Media, which will see the AOL On platform distributing the Guardian’s video con...
View articleMarketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...
View articleFacebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...
View articleWith rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...
View articleCasting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...
View articleBen Darlington, CTO at Fospha, tells .rising where digital marketing is headed and why the mathematician is the new creative genius. Read More...
View articleDiageo is launching a handy out-of-home (OOH) campaign to let thirsty commuters know when it's time to grab a jug of Pimm's. Read More...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleConsumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across ...
View articleIt's that time of year again - it's EUROVISION. If you're not as keen as we are, guess you could just vote in our Alternative Eurovision Ad contest. W...
View articleGoogle is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within Tr...
View articleThis TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...
View articleThis genius attack on the "Vainglorious Van Goghs" of the world is a well orchestrated stunt to plug Pizza Hut's new offerings, as the world rallies a...
View articleIn advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers sh...
View articleRetailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...
View articleDuring a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation...
View articleCoca-Cola has released a heart-warming short film as part of their new 'Choose Happiness' campaign, which reminds us about the power of a smile. Read ...
View articleAfter KFC Romania created the hashtag #LittleMoneyBigFun (which parodied 'Rich Kids of Instagram'), the campaign - which encouraged KFC lovers to prov...
View articleFind out what’s next for the music industry and network with its movers and shakers at The Future of Music, StrategyEye’s upcoming knowledge and netwo...
View articleAs the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...
View articleThe new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...
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