Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Read More...
View articleStarting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...
View articleIn the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...
View articleDonations are accepted through GoRaff, a new cause marketing platform which raises awareness and money for charities using raffles, celebrity influenc...
View articleThe company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...
View articleConsumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new loc...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleAstra Bierre is installing digital wizardry in a creative ad to target the lady beer drinker, claiming it's the first ever beer-ad only for women. Rea...
View articleThe long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...
View articleAndreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleThe music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleMobile apps are fast becoming the channel of choice for the 21st century consumer. What will make yours stand out? Read More...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View articleCustomer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...
View articleLeo Burnett London has taken a trust-building angle in McDonald's latest integrated campaign aiming to shift negative perceptions around the origin of...
View articleMore transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows...
View articleDigital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Read More...
View articleTaco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...
View articleThe visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...
View articleConsumers are expecting more from brands’ social media interactions – and are willing to both vent frustrations and praise successes publicly. How can...
View articleRight after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...
View articleThe popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
View articleMany nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming th...
View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
View articleSpotify has teamed with Starbucks to give customers the control of music in-store in a bid to promote the music service's premium subscription package...
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