A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...
View articleHow to calculate the return on investment on email personalization efforts. Read More...
View articleFacebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in...
View articleA look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
View articleWhen Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...
View articleClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...
View articleColumnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...
View articleAs disciplines blur, competition increases and profit margins tighten, agencies have a lot to think about. Here we ask the big questions. Read More...
View articleConsumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View articleWith so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View articleDirected by award-winning documentary maker Elizabeth Stopford, the touching campaign aims to celebrate #everybaby on the day the world anticipated th...
View articleThis week’s unmasked marketer is Jonathan Milne, General Manager, EMEA & APAC from Celtra. Milne doesn't care much for the afterlife, but lives fo...
View article"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...
View articleAn Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
View articleThough marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, f...
View articleMany marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleRecently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...
View articleHere are eight pointers to make sure you never have to say goodbye to a good customer. Read More...
View articleAfter renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who recei...
View articleThe Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...
View articleAlthough email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...
View articleAs sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...
View articleWith more than 2m mobile apps on iOS and Android, competition for users is tougher than ever. How can you ensure that your mobile app is a success? Re...
View articleYouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...
View articleMicrosoft Edge is the all-new Windows 10 browser, with new features that enable users to write directly on web pages, read offline, and more. Read Mor...
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