Twitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base h...
View articleBesides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...
View articleThe ad, which is strapped across London’s Underground network has provoked a fierce social media storm, with many calling it irresponsible. Will the i...
View articleThe key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Read More...
View articleA film follows a young woman bursting into song, Broadway-style, in a Renault dealership, listing her demands alongside a musical chorus, a pink flami...
View articleBy scanning a Heineken label using Blippar consumers can unlock exclusive content such as animation films, sustainability reports and the ‘7elfie’ cam...
View articleIt's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers eve...
View articleTo improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company th...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articleThe social network introduced a new ad offering today to help better monetize desktop games. Read More...
View articleFancy working among the fantastic team behind the scenes at .rising? Of course you do. If you're an experienced marketer with a background in B2B audi...
View articleJust as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...
View articleResearch by Econsultancy and CACI shows that successful companies build their customer experience using multiple platforms. But with the technology ma...
View articleEven though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...
View articleAs a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...
View articleBrands across Asia could be capitalizing off the region's new fitness fad. Read More...
View articleThe visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...
View articleGoogle's "Project Fi" is a new network built on top of Sprint and T-Mobile's networks, initially available for invited US Nexus 6 owners. Read More...
View articleCan these five simple steps save your marketing emails from the spam folder? Read More...
View articlePandora conducted a "small experiment of women’s uniqueness and the special bond between a mother and child", in a new tear-jerking ad push. Read More...
View articleThese three tips can help you build, while at the same time protect, your personal or corporate social brand. Read More...
View articleWhat perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Read More...
View articleA number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...
View articleUber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...
View articleFacebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...
View articleIn his latest leaders piece, Max Pepe explores the changing terrain of mobile media buying, explaining how to implement a risk-free media buying stra...
View articleThese days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...
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