Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...
View articleThe move could benefit brands and businesses by improving interaction with customers on the platform. Read More...
View articleThere's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...
View articleTo be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...
View articleGoogle unveiled the “underwater street view” of the famous body of water, where 'Nessie' swims its murky depths, collected with the assistance of Catl...
View articleData points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleCreated by The Leith Agency, the ad shows how a good gulp of Irn-Bru can get you through the embarrassment of a train toilet door unexpectedly opening...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articleThe Hunt The Pump campaign invites users who follow @zpump_startingline to a virtual treasure hunt run around San Francisco in a bid to promote new tr...
View articleBrands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...
View articleForeign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...
View articleTo promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...
View articleLimited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...
View articleI think we've all got that one friend that employs a pun-a-second in a bid to entertain/torture. Watch as poor Joey is victim to a pun attack and try ...
View articleWhen a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...
View articleA look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Read More...
View articleCreating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...
View articleIncreasingly, businesses need to embrace social strategies in order to succeed in the digital world. Read More...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
View articleNike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...
View articleIn UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleCarlsberg's latest outdoor campaign serves you a branded message with a twist. Created by Fold7, the stunt features the world’s first billboard that a...
View articleYou may have seen Dennis Quaid join the ranks of Christian Bale’s film set freak-out elite earlier this week after a 43-second clip of him losing his ...
View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
View article