On Taking It Personally: The Real Risk of Creativity
Marketing

On Taking It Personally: The Real Risk of Creativity

26y Chris Maher

On Taking It Personally: The Real Risk of Creativi...

We've all heard admonitions against becoming too personally involved in business. Chris even took this "don't take it personally" advice seriously onc...

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Small Business Market Holds Promise for ASPs
Marketing

Small Business Market Holds Promise for ASPs

26y Michael Pastore

Small Business Market Holds Promise for ASPs

Small businesses represent a huge market for ASPs, but there are still hurdles to clear. According to Cahners In-Stat, ASPs need to partner with well-...

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New Revenue Models in Wireless Market
Marketing

New Revenue Models in Wireless Market

26y Sean Carton

New Revenue Models in Wireless Market

You may already be sick of the hype... but here's how to make money and market to those massed wireless audiences out there. 24/7 Europe is developing...

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Outsourcing Your Sales Activities
Media

Outsourcing Your Sales Activities

26y Silvana Imperiali

Outsourcing Your Sales Activities

To quote a web publisher: "If somebody had told me that I would one day outsource a main source of revenue, I would have questioned that person's sani...

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Prophet? Or Killjoy?
Media

Prophet? Or Killjoy?

26y Dana Blankenhorn

Prophet? Or Killjoy?

Sun Chief Scientist Bill Joy issued a warning in the current issue of Wired: Our newest technologies robotics and nanotechnology and genetics put the ...

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ICL Agrees to Market Engage Profiling to Clients
Media

ICL Agrees to Market Engage Profiling to Clients

26y Pamela Parker

ICL Agrees to Market Engage Profiling to Clients

ICL, an information technology services company, on Wednesday struck a deal to re-sell Engage Technologies customer profiling solutions from to its cl...

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Start-up Places Virtual Billboards in 3D Cyber Environments
Media

Start-up Places Virtual Billboards in 3D Cyber Environments

26y Pamela Parker

Start-up Places Virtual Billboards in 3D Cyber Env...

With all of the attention players focus on video games, it's no surprisethat a start-up, Adaboy Inc., isseeking to capitalize on those eyeballs by pla...

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Smartcasual.com Taps Doublespace for Branding, Strategy
Media

Smartcasual.com Taps Doublespace for Branding, Strategy

26y Pamela Parker

Smartcasual.com Taps Doublespace for Branding, Str...

Smartcasual.com, a start-up men'sclothing e-tailer, on Wednesday chose Doublespace to help it create itsbrand strategy and identity, as well as the us...

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Fox Family Worldwide Launches Kid-Targeted Internet Ad Sales Division
Media

Fox Family Worldwide Launches Kid-Targeted Internet Ad Sales Division

26y Pamela Parker

Fox Family Worldwide Launches Kid-Targeted Interne...

Fox Family Worldwide on Wednesday started up a new advertising sales groupto represent its own kid and teen sites, as well as those of other companies...

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24/7 Media Launches E-Mail Service in Europe
Media

24/7 Media Launches E-Mail Service in Europe

26y Pamela Parker

24/7 Media Launches E-Mail Service in Europe

Ad firm 24/7 Media on Tuesdayexpanded its 24/7 Mail division to Europe, beginning in the UK with fourmillion e-mail messages, sent to one million cons...

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The Dilemmas of Wireless Web Advertising
Analytics

The Dilemmas of Wireless Web Advertising

26y Jeff Moore

The Dilemmas of Wireless Web Advertising

Put the world's two hottest technologies -- the Internet and wireless communications -- together and you get a lot of hype. Everyone is talking about ...

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Online Banking Stuck in Neutral
Marketing

Online Banking Stuck in Neutral

26y Michael Pastore

Online Banking Stuck in Neutral

Banks in both the US and the UK have their work cut out for them if they are going to convince consumers that the Internet is the future of banking, a...

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Do They Call It Rich Media Because It Costs So Much?
Media

Do They Call It Rich Media Because It Costs So Much?

26y Jim Meskauskas

Do They Call It Rich Media Because It Costs So Muc...

In the beginning there was the word, and the word was called hypertext, and the word was good enough for those who used the web. But as time went on, ...

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How to Cultivate Long-Term Sponsors
Marketing

How to Cultivate Long-Term Sponsors

26y Andy Bourland

How to Cultivate Long-Term Sponsors

How do you as a site publisher develop a profitable, sustained, win-win sponsorship program for a client? Like developing an ongoing relationship with...

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AwardTrack, enews.com Forge Marketing Partnership
Media

AwardTrack, enews.com Forge Marketing Partnership

26y Pamela Parker

AwardTrack, enews.com Forge Marketing Partnership

24/7 Media's recent acquisition, AwardTrack,and enews.com, an e-tailer of magazinesubscriptions, struck a deal Tuesday for enews.com to become the exc...

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Stephen King Electronic Book Becomes Big Marketing Tool
Media

Stephen King Electronic Book Becomes Big Marketing Tool

26y Pamela Parker

Stephen King Electronic Book Becomes Big Marketing...

It took a major author like Stephen King to draw attention to electronicbook publishing, and, now that the hype has begun, Internet companies arerushi...

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Nowhere to Hide
Media

Nowhere to Hide

26y Dana Blankenhorn

Nowhere to Hide

Walter Kolosky recently launched Ecomonics.com. The site is a collection of links to e-commerce resources, including Dana's newsletter, A-Clue.com. Da...

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Is It Time for a Personalization Makeover?
Marketing

Is It Time for a Personalization Makeover?

26y Cliff Allen

Is It Time for a Personalization Makeover?

Consumers find a wide variety of sites that use personalization and customization. So many, in fact, that they now expect the sites they visit to use ...

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LWA Tracks New Online Ad Debuts
Media

LWA Tracks New Online Ad Debuts

26y Pamela Parker

LWA Tracks New Online Ad Debuts

Leading Web Advertisers (LWA),an competitive research firm, on Tuesday introduced "new to the Web," aservice that reports on new banner ads introduced...

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MediaMetrix Executive Jumps Ship to Ad Marketplace Start-Up
Media

MediaMetrix Executive Jumps Ship to Ad Marketplace Start-Up

26y Pamela Parker

MediaMetrix Executive Jumps Ship to Ad Marketplace...

Media Metrixexecutive vice president Jim D'Arcangelo on Tuesday left to take amanagement job at Media MarketMakers, a start-up that's developing an op...

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Media Metrix Forms Joint Venture With Ipsos S.A.
Media

Media Metrix Forms Joint Venture With Ipsos S.A.

26y Pamela Parker

Media Metrix Forms Joint Venture With Ipsos S.A.

Internet audience measurement firm Media Metrixon Tuesday agreed to a joint venture with Ipsos S.A., to create Media Metrix LatinAmerica. Read More...

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CMGI@Ventures Re-Launches Aureate Media as Radiate
Media

CMGI@Ventures Re-Launches Aureate Media as Radiate

26y Pamela Parker

CMGI@Ventures Re-Launches Aureate Media as Radiate

Advertising-supported software provider Aureate Media, a CMGI@Venturesportfolio company, on Monday changed its name to Radiate, a move aimed at raisin...

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Productopia Kicks Off $4 Million Campaign
Media

Productopia Kicks Off $4 Million Campaign

26y Pamela Parker

Productopia Kicks Off $4 Million Campaign

Product information and advice site Productopia on Monday launched a $4million print, television, and outdoor campaign, which will appear in SanFranci...

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Heineken Brand Snares Unusual Online Advertising Space
Media

Heineken Brand Snares Unusual Online Advertising Space

26y Pamela Parker

Heineken Brand Snares Unusual Online Advertising S...

Just when you thought all the hot advertising spaces were being sold, Planet Internet, a Dutch portal, onFriday booked a campaign for Murphy'sbeer on ...

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Why It's Hard to Choose a CRM Solution
Marketing

Why It's Hard to Choose a CRM Solution

26y Nick Usborne

Why It's Hard to Choose a CRM Solution

The customer relationship management area is hot. There are about 450 vendors out there clamoring for your business. That alone makes it hard to choos...

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Moving Toward Patrick’s Dream
Media

Moving Toward Patrick’s Dream

26y Dana Blankenhorn

Moving Toward Patrick’s Dream

Recently Dana wrote about John Patrick's dream of everyone holding a personal encryption key or digital ID. A digital ID, like an old Chinese "chop" o...

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All the Jargon Fit to Print
Email

All the Jargon Fit to Print

26y Kim MacPherson

All the Jargon Fit to Print

After surveying various topics and philosophies within the email channel and getting you up to speed on the possibilities, this column is ready to del...

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