The explosion of rich media advertising in 1999 was just that, and it forced many traditional advertising agencies to evaluate how they could offer th...
View articleOnline music retailer CDNOW and Pizza Hut on Fridayjoined for a promotion that gives buyers of a New Yorker pizza a freecustom CD, with songs from the...
View articleGrowing your base of affiliates requires every bit as much thought and attention as growing your customer base - in fact, some might argue it's even m...
View articleAmerica Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...
View articleIncentives-based direct marketer Cybergold and software maker Cydoor Technologies on Friday teamed up tocreate a program that lets software developers...
View articleOnline drugstore PlanetRx.com onFriday teamed with MemberWorks, adeveloper of membership programs, in a marketing pact that has each companypromoting ...
View articleStudent market company CollegeClub.com this week signed a three-yearmarketing agreement with Sony Corp. of America (SCA) andSony Pictures Entertainmen...
View articleThe elevator pitch is something most small-business folk only get to dream about - it's those few precious words that can unlock big bucks from a VC g...
View articleUpstart Internet company, AdSavers.com, is taking therewards-for-viewing-ads model a little closer to the consumer, with a newproduct that pays users ...
View articleSchwab's $1.3 billion purchase of U.S. Trust is a deal similar to AOL-Time, both because Schwab does most of its business online, and because Schwab p...
View articleEngage Technologies, CMGI's flagship advertising company, onThursday acquired ad networks Flycast Communications and AdSmart, which are both alsomajor...
View articleFive years ago, when the web was new, the idea of having a credit card number stolen online seemed ludicrous. The real danger, we quickly learned, lur...
View articleAd serving firm AdForce this weekforged an alliance with Media999,SoftMedia Consulting Group's advertising network, aimed at helping eachother better ...
View articleNBC and its Internet arm, NBCi, this week struck a deal swappingadvertising on its TV network and promotion on Snap.com for equity in Flooz.com, an on...
View articleTom's not a tremendous fan of media plans that are put together solely on the basis of what syndicated research companies say about sites' demographic...
View articleFinally Nike has done what many observers expected the company to do last year. Nike Retail Services, Inc. introduced Nike iD, an interactive site tha...
View articleDotty E. Nuff-Sunn has this great big wall-to-wall National Geographic map of the United States in her living room with about 30 dots plotted on it. S...
View articleMaMaMedia, a Web site aimed atchildren ages five to twelve, and the MinuteMaid Co. inked a wide ranging deal Thursday that puts the Internetcompany's ...
View articleBusiness-to-business ad network B2Bworks Thursday hooked up with datacollection firm InfoXpress.com, in apartnership to market one another's products....
View articleBill went in search of the future of rich media at the Las Vegas Consumer Electronics Show. Where he found everything - no matter how ridiculous - is ...
View articleCredit card issuer MBNA America Bank andbarnesandnoble.com on Wednesdayinked a wide ranging marketing deal that includes the development of aco-brande...
View articleThe worldwide cable modem market displayed vigorous growth in the third quarter of 1999, with shipments of cable modems for connection to PCs reaching...
View articleIn last years battle over "open access," Excite@Home representatives often defended themselves by noting that, while they had exclusive carriage contr...
View articleFirst, there was the Super Bowl advertising hype from dot-com companies,now in its second year. But we'll probably think of that din as peacefulwhen c...
View articleQualcomm, which makes the popularEudora e-mail program, this week chose advertising network Real Media to sell ads in the free,ad-supported version of...
View articleThe thinkers behind some of the most memorable Super Bowl television spots-- Monster.com's highly-acclaimed adon last year's Super Bowl broadcast, and...
View articleConsumer marketing firm Bounty SCAWorldwide and Alloy Online, acontent and e-commerce site for teens, this week partnered to offeradvertisers multi-me...
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