Romac International's online career management and recruiting site kforce.com launched a multimillion dollaradvertising initiative that includes the p...
View articleFirms that use traditional marketing techniques rather than Internet strategies are known as "bricks-and-mortars." And they've been dubbed the true lo...
View articleWhile online advertising suffers from the lingering effects of "banneritis," the smart media planners are searching for new ways to help their clients...
View articleCost-per-click ad network ValueClick Inc. filed a registrationstatement with the Securities and Exchange Commission for an initial publicoffering that...
View articleAd-backed ISP Surfree.com signed with Adsmart, an online advertising networkcomprising more than 300 Web sites totaling 2.5 billion monthly impression...
View articleA new industry report concludes that larger firms have an advantage oversmaller firms when it comes to personal service to consumers via softwareappli...
View articleWiseAds New Media Inc. has launched ane-commerce advertising network to link branded e-commerce sites with targetedadvertisers looking to reach qualif...
View articleInteractive agency and marketing technologies company IN2 has won two new accounts as agency ofrecord: Furniture.com and CVS.com. Read More...
View articleInternet messaging services company Mail.com Inc. launched a $5 milliontelevision advertising campaign for the fourth quarter. Read More...
View articleThe global sporting goods category is ripe for transition to the Internet, according to an industry report by Hambrecht & Quist, which predicts $4 bil...
View articleeCommercial.com Inc. said it has closedon a $10.5 million private placement from a group of investors led by theInternet and technology investment sub...
View articleThe new CBS-backed destination and cash giveaway portal iWon.com launched at $40 million-plusadvertising campaign, created by Berlin Cameron & Partner...
View articleProfile-driven Internet marketing solutions company Engage Technologies Inc. launched Engage AudienceNet, a Web-wide profiledriven advertising and mar...
View articleSearch and commerce operation AltaVista has selected Engage Technologies Inc. to provide enhancedprofile-driven online advertising technology and serv...
View articleBroadscape.com Inc. said it plans tobuild an electronic marketing network based on the complimentary distributionof 19-inch color computer monitors th...
View articleHispanic ad agency GarciaLKS has signed an agreement tohandle general marketing and Spanish-language advertising for Internetauction start-up Orbis On...
View articleWhile the Internet has shown some performance improvements in recent years, the Web remains slow for conducting serious transactional business, accord...
View articleDana doesn't like it when sites use lawyers to bully people into giving them something they have no legal right to. Like the so-called "right" to cont...
View articleAre your customers satisfied? You may not actually know. While every site inevitably has its share of disgruntled surfers who seem to be on a mission ...
View articleGlobalStreams.com launched its E-Audio Ad Solutions Program recently at the Radio Ink Internet Radio Conference. Read More...
View articleConcierge.com, a new leisure-travel sitelaunched by Conde Nast, an affiliate of Advance Publications, plans a $5million national print and broadcast m...
View articleThe worldwide business-to-consumer e-commerce market will reach $31.2 billion in 1999, up from $11.2 billion in 1998, according to GartnerGroup's Data...
View articleOnline advertising spending in Latin America will reach $51 million this yearand jump to $1.6 billion by 2004, outpacing the global growth rate, accor...
View articleThe web is crawling with loyalty programs. At last week's Internet World show, Cybergold sent out buses emblazoned with the creative for its "I Got Pa...
View articleNewspaper site Washingtonpost.com launched asix-month, $6 million campaign that includes radio, television, outdoor,print and online advertising with ...
View articleZona Financiera, an online sourcefor financial information and services in Latin America, launched a $4million advertising campaign targeted at Latin ...
View articleNPD Online found that most pet owners buying their supplies over the Internet are very satisfied with their experience, the problem is the online stor...
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