Digital disconnection is all around us: we all have that one friend that treats their exit from Facebook like an apocalyptic ending. Take a look at th...
View articleThese three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...
View articleUse these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribu...
View articleDolmio is attempting to utilise our over-reliance on technology in its new campaign, which gives mums a pepper shaker that cuts all wifi connections. ...
View articleAre publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...
View articleAdvertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Rea...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleFollowing the tragic death of Phillip Hughes, cricket enthusiast Paul D Taylor lent his cricket bat against his front door in a show of respect. What ...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleOne of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleTake a look at the top branded campaigns clocking up views this month on YouTube. On top is Air France's latest 'France is in the air' push, followed ...
View articleTwitter is currently testing a new feature, which will allow the social networking service to host autoplay videos in user news feeds. Read More...
View articleThe surreal and entertaining segment has pointed a fully-loaded advertising barrel at McDonald's, with the infamous imagery of the fast food chain rei...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleAlthough the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...
View articleCreating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? R...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleAmazon-owned game streaming service Twitch has been hacked, with attackers gaining access to users' account information, the company announced in a bl...
View articleHailed a “triumph in eggonomics”, Co-operative Food has unveiled ‘The New Easter’ digital campaign to celebrate its ‘Loved by Us’ range of chocolate e...
View articleBecause training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how...
View articleTwo new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realt...
View articleBrands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...
View articleTwo savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...
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