Red Sky Launches Promo Site for Miller Beer
Media

Red Sky Launches Promo Site for Miller Beer

27y Beth Cox

Red Sky Launches Promo Site for Miller Beer

Red Sky Interactive launched a new MillerGenuine Draft site as part of Miller's third annual MGD Blind Date promotion. Read More...

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Royal Remuneration
Media

Royal Remuneration

27y Dana Blankenhorn

Royal Remuneration

In the real world, talent is usually paid by the hour or by the piece. A fixed price is set for each unit or hour of labor, and if the business does w...

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Telling It Your Way
Marketing

Telling It Your Way

27y Cliff Allen

Telling It Your Way

Tell customers a story about how your product can help them. It's a very traditional marketing technique. Pick up on what's important to each prospect...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

ClickZ Forum members learned more about making web brands successful: good navigation, right tone of voice, consistent messages, and offline media int...

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HyperBanner Plans to Sell Shares in U.S.
Media

HyperBanner Plans to Sell Shares in U.S.

27y Beth Cox

HyperBanner Plans to Sell Shares in U.S.

Banner exchange HyperBanner Ltd. reportedly plans toraise money by selling shares in the U.S. next year to extend itsinternational reach as it develop...

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E-Commerce Suffers Slight Setback
Audience

E-Commerce Suffers Slight Setback

27y rumo

E-Commerce Suffers Slight Setback

Overall online purchasing and online window shopping each dropped by 3 percentage points in the Spring of 1999, according to Greenfield Online. Read M...

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It Pays To Listen Dot Com
Marketing

It Pays To Listen Dot Com

27y Nick Usborne

It Pays To Listen Dot Com

Here we go again... Nick has a plan. He says we need to make our web sites good at listening. Trouble is, we only listen to what we want to hear about...

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BravoGifts Selects SF Interactive
Media

BravoGifts Selects SF Interactive

27y Beth Cox

BravoGifts Selects SF Interactive

SF Interactive was selected as theinteractive agency of record for BravoGifts.com, an e-commerce enterprisespecializing in the business gift market. B...

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NewsPage.com Chooses TheJelly As Public Relations AOR
Media

NewsPage.com Chooses TheJelly As Public Relations AOR

27y Beth Cox

NewsPage.com Chooses TheJelly As Public Relations ...

NewsPage.com Inc., which deliverspersonalized news and information to business people over the Web, selected TheJelly PR as its public relationsagency...

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Michael Dell's a chicken
Media

Michael Dell's a chicken

27y Dana Blankenhorn

Michael Dell's a chicken

Michael Dell's a chicken. So is Ted Wiatt of Gateway, Lewis Platt of H-P and whoever is running Compaq for Ben Rosen these days. All these men are afr...

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Home Networking Draws Interest from US Households
Audience

Home Networking Draws Interest from US Households

27y Michael Pastore

Home Networking Draws Interest from US Households

More than 17 million US households are interested in home networking, according to a survey by The Yankee Group. Read More...

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Promoting The Upside of Aging
Marketing

Promoting The Upside of Aging

27y Candace Corlett

Promoting The Upside of Aging

We learned in Part 1 that the baby boomers and over-50 population of women are prime Internet marketing targets. This week, Corlett tells us how to ge...

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New Spam-Stopper App Launched
Media

New Spam-Stopper App Launched

27y Beth Cox

New Spam-Stopper App Launched

MsgTo.com released a beta version of itsWeb-based e-mail application for consumers that the company said effectivelyblocks unsolicited commercial e-ma...

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Done - But Not Finished
Media

Done - But Not Finished

27y Janet Ryan and Nancy Whiteman

Done - But Not Finished

If you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...

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Online Mortgage Market Looking Flat
Marketing

Online Mortgage Market Looking Flat

27y Michael Pastore

Online Mortgage Market Looking Flat

The percentage of Americans who would turn to the Internet as a channel for financing or refinancing a home has stayed remarkably flat since 1996, acc...

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Aria Credit Card Banner Scores Best CTR
Media

Aria Credit Card Banner Scores Best CTR

27y Beth Cox

Aria Credit Card Banner Scores Best CTR

The most clicked-upon ad banner for the week ending July 25 was ProvidianFinancial's Aria credit card ad, which had a 9.9 percent CTR, according tomea...

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Digital Impact Raises $10 Million
Media

Digital Impact Raises $10 Million

27y Beth Cox

Digital Impact Raises $10 Million

E-mail marketing company Digital Impact raised $10.6 millionin its latest round of financing, including participation from past investorsInstitutional...

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DME Interactive Acquires kathodeRay Media
Media

DME Interactive Acquires kathodeRay Media

27y Beth Cox

DME Interactive Acquires kathodeRay Media

African-American technology firm DME Interactive Holdings Inc. has acquiredkathodeRay Media Inc., an eight-personcompany that provides back-end design...

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WWF Sites Sign with Adsmart Network
Media

WWF Sites Sign with Adsmart Network

27y Beth Cox

WWF Sites Sign with Adsmart Network

Adsmart said the official Web sites of theWorld Wrestling Federation signed on with thenetwork of 3000-plus brand Web sites. Read More...

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K2 Design Appoints Two Directors
Media

K2 Design Appoints Two Directors

27y Beth Cox

K2 Design Appoints Two Directors

Interactive agency K2 Design Inc. named P. Scott Munro ofSavoir Technology Group Inc. and David Sklaver of Artustry Partnership to itsboard of directo...

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Home Offices Will Help New Telecom Technologies Grow
Audience

Home Offices Will Help New Telecom Technologies Grow

27y Michael Pastore

Home Offices Will Help New Telecom Technologies Gr...

Work-at-home and online households will fuel the growth of emerging broadband services and home networking solutions, according to a report by IDC. Re...

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NetCreations Inc Files for IPO
Media

NetCreations Inc Files for IPO

27y Beth Cox

NetCreations Inc Files for IPO

Opt-in e-mail marketing firm NetCreations Inc. filed to raise asmuch as $57.5million in an initial public offering. Read More...

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Cache Only, Please
Marketing

Cache Only, Please

27y Greg Sherwin and Emily Avila

Cache Only, Please

As Internet traffic and higher-bandwidth content growexponentially, content providers are looking to distributed caching solutions to manage aggregate...

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BrightStreet, Freeshop to Expand Free Offer Distribution
Media

BrightStreet, Freeshop to Expand Free Offer Distribution

27y Beth Cox

BrightStreet, Freeshop to Expand Free Offer Distri...

BrightStreet.com, an enabler ofWeb-based promotion solutions, formed a partnership with e-commerce incentivesite FreeShop.com to distribute promotiona...

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Newspaper Will Abandon Paper
Media

Newspaper Will Abandon Paper

27y Beth Cox

Newspaper Will Abandon Paper

Q. What do you call a newspaper that doesn't print on dead-tree products? A. www.ucjournal.com. Read More...

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Get Real Before It's Too Late
Marketing

Get Real Before It's Too Late

27y Gerry McGovern

Get Real Before It's Too Late

There's more to commerce than you think. The Internet has been sold as this wonderful commerce medium where you can sell to a worldwide audience at gr...

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How Bad Are Search Engines?
Media

How Bad Are Search Engines?

27y Dana Blankenhorn

How Bad Are Search Engines?

Search engines don't find that much. Not only do most of the popular search engines index less than 10% of the web, but the engines are biased because...

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