Beverly, MA-based Marketing Options, an advertising and PR agency forhigh-tech companies, launched a new Web site for technology marketersthat offers ...
View articleDulles, VA-based America Online Inc. signed multi-year marketingpacts with five banks as part of the re-launch of its full-service BankingCenter in th...
View articleAndover, MA-based profile-driven marketing solutions company Engage Technologies filed withthe Securities and Exchange Commission for an IPO that coul...
View articleAndover, MA-based Adsmart, a majority-owned subsidiary of CMGI Inc., named Barbara Kaczynski as chieffinancial officer. Read More...
View articleDeborah gives you a lay of the land on the latest privacy issues. There's no single privacy policy approach. E-commerce prefers opt-out policies, cons...
View articleKent, CT-based online computer goods retailer Cyberian Outpost Inc. began the secondphase of its brand building campaign with a new series of radio an...
View articleTop story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...
View articleSan Francisco-based Internet music service Spinner.com has joined VentureDirectWorldwide's @dVenture advertising network. Read More...
View articleAdForce and MediaMetrix went public late last week, and the market sent bothcompanies skyward on their first day of trading. Read More...
View articleTravel e-commerce is expected to reach $20 billion by 2001, a 700 percent increase over $2.5 billion in 1998, according to Internet travel research by...
View articleThe most-clicked on ad for the week ending May 2 was from Lowestfare.com, with a2.6 percent click rate and an audience reach of 3.2 percent, according...
View articleLouisville, CO-based consumer privacy firm PrivaSeek Inc. has established an openforum for developers called the Java Privacy Framework (JPF), aimed a...
View articleMountain View, CA-based Quote.com Inc. promoted Eric Merkow fromdirector, Eastern region advertising sales to director, national advertisingsales. Rea...
View articleLast week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleAustin, TX-based business information provider Hoover's Inc., publisher of Hoover's Online, named Jani Farlow Spede asvice president of advertising an...
View articleBoca Raton, FL-based International Internet Inc. signed with ad network Flycast Communications to purchase 20million banners to advertise Internet cig...
View articleE-mail marketing company Digital Impact Inc. and customercommunications firm Kana Communications formed a strategicmarketing alliance to offer a solut...
View articleSanta Clara, CA-based USWeb/CKS acquired Modern BusinessTechnology (MBT), a provider of IT consulting services based in Schaumburg,IL. Financial terms...
View articleImpressed by all the hype about the growth of Internet ad spending? Here's alittle reality check. Read More...
View articleNielsen//NetRatings, the Internet measurement service from Nielsen MediaResearch and NetRatings Inc., signed America Online as a client and said the o...
View articleIndependent film producer New Line Cinema signed a marketing deal with America Online that the companies said"represents the largest online-only upfro...
View articleAd network 24/7 Media selected Newtown Square,PA-based Naviant Technology Solutions to design anddevelop its next-generation ad targeting database sys...
View articleA couple of weeks ago Nick stuck his neck out by saying online incentives wouldn't produce customer loyalty. He also predicted he'd get feedback on th...
View articleA new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...
View articleNorwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...
View articleNew York City-based Internet discount clothing retailer Bluefly Inc. signed an online advertisingdeal with MSN.com to become a merchant in the Clothes...
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