Steve Roth can't understand why site publishers don't flat out give their impressions away. Crazy...? Like a fox. Read More...
View articleMore shots were fired in the ongoing war between cost-per- click versus cost-per-thousand last week. The issue has been slumbering for a while, at lea...
View articlePalo Alto, CA-based online brokerage E*TRADE Group Inc. launched a new,integrated brand advertising campaign featuring the tagline, "It's Time forE*TR...
View articleNew York City-based affiliate marketing company LinkShare Corp. named cable veteranJerome (Jerry) H. Kern as the company's chief executive officer, ef...
View articleWindsor, CT-based direct mailer ADVO Inc. has partnered with The Polk Co. to deliver ads to consumerspromoting Web sites. Read More...
View articleDoubleClick Inc. signed an agreementwith San Jose, CA-based AboveNet Communications Inc. to co-locate itsWeb servers at AboveNet's Tysons Corner, VA a...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleReston, VA-based CyberCash Inc. kicked off a new $2.5million TV and print ad campaign produced by Atlanta-based Donino, White &Partners (DWP) for ...
View articlePasadena, CA-based Free-PC Inc. said that initial advertiserswill include Citibank, eBay, Amazon.com, New Line Cinema, ISN/FirstAuction,eToys, Cyberia...
View articleAndover, MA-based ClickZ Network, a resource for onlinemarketers, launched the ClickZ Challenge Web advertising competition designedto help The Doug F...
View articleA report by Deloitte & Touche and VHA Inc. found that 17.5 million adults are using the Internet to search for health information. Read More...
View articleNew York City-based affiliate marketing company LinkShare Corp. named cable veteranJerome (Jerry) H. Kern as the company's chief executive officer, ef...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleDallas-based jobs.com , formerly Resumail Network, has hiredRizzuti Beckman & Lyman as its advertisingagency of record to launch a $10 to 15 million a...
View articleRiviera Beach, FL-based Internet auction house eCom eCom.com Inc.signed with Webnet-Marketing Inc., anindependent media placement agency. Read More...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleIn the '40s and '50s when families gathered around the radio or television on Sunday nights, they relied on their favorite show to be sponsored by bra...
View articleTargeted e-mail marketing firm Digital Impact Inc. said it hassigned 10 new clients, including eToys and Peet's Coffee + Tea. Read More...
View articleHalf the job title is sales. The other half is manager. Janet tells you how to focus on the specific needs in your organization to match skills for op...
View articleEditor's note: What's happening on the always-active industry discussion lists? What's got people riled? What's the buzz? John Day tells all in the fi...
View articleSan Jose, CA-based cost-per-click network Click Agents said it has launched newcode to enable Rich Media ads. Read More...
View articleDoes every button on your site need to be as compelling as a print ad headline? Should every button tease, excite, thrill and delight? Nick doesn't th...
View articleFinding it tough to get that vital venture capital? Here's a new model foryou--Invest-o-rama!'s Lewis Schiff reportedly plans a $20,000 billboardcampa...
View articleKorea's Internet advertising market is growing energetically, with major search engines such as Naver and Yahoo! Korea enjoying the lion's share. Read...
View articleRichy Glassberg, the former president and CEO of interactive ad rep firmOmni-Net.com in New York, has purchased all of the assets ofthe company and ha...
View articleCadillac signed an extended lease for advertising signs in New York City'sTimes Square, and will promote its Web site as well as vehicle brands there....
View articleWalled Lake, MI-based banner ad exchange BannerCo-Op.com launched a promo campaignthat will award 1 million banner ad impressions to the winner of a d...
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