San Francisco-based search and directory operation WorldPages said it has executed a letterof intent to be acquired by St. Louis-based Advanced Commun...
View articleM Street Corp., a source for radio information and publisher of the M StreetJournal, the M Street Daily and the M Street Radio Directory, purchased Me...
View articleSkokie, IL-based online grocer Peapod Inc. said a recent interactivemarketing study it conducted on behalf of certain of its consumer packagedgoods cl...
View articleAmerican businesses spent an estimated $1.5 billion on Internet advertisingin 1998, an increase of 231% from the previous year, according to a newrepo...
View articleMerrimack, NH-based PC Connection Inc., a direct marketerof computers and accessories, signed a marketing deal with the Boston Red Sox. Read More...
View articleNick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...
View articleAccording to research by Cognitiative Inc., one-third of consumers dislike sales-oriented e-mail so much they avoid the vendors that send it. Read Mor...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleThe increase in Internet use by small businesses is creating a slew of new opportunities for ISPs, according to a report by International Data Corpora...
View articleTom just dumped his analog Rolodex and put his contacts in his PalmPilot. And he found tons of sales reps for tons of niche environments. This is good...
View articleStamford, CT-based Priceline.com, the name-your-own-pricee-commerce operation, signed a five-year, performance-based marketingagreement with Visa card...
View articleNew York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleEven in cyberspace, location is everything. According to survey resultsreleased by USATODAY.com, six out of 10 readersresponded favorably to the actua...
View articleNetJumper Inc. is touting a new Internetadvertising client SDK(software developers kit) that lets shareware developers generate ad revenuefromevery us...
View articleIts the art of the search and thrill of the find. Chris Maher offers his own home brew for finding what you need on the web. Read More...
View articleLos Angeles-based Modacad Inc., a provider of 3-D technologyfor online commerce, named eyescream interactive as its onlineadvertising agency of record...
View articleSan Francisco-based NextCard, an Internet Visa card provider,said itwill offer customized, money-saving digital coupons from online promotionfirm e-ce...
View articleDodgeville, WI-based clothing retailer Land's End Inc. launched a TV adcampaign designed to increase traffic at its Web shopping site. Read More...
View articleSan Francisco-based 911gifts.com signed an advertisingagreement with Go2Net, establishing its online gift storeas the exclusive gift provider in the M...
View articleOmaha, NB-based infoUSA Inc. signed DoubleClick Inc. in New York as its adserver partner to sell advertising on its Web site. Read More...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleSean's gazing into his crystal ball this week. What's he see? All kinds of interesting connectivity.... Read More...
View articleNew York City-based ad network 24/7 Media will take nearly a 20 percentequity Stake in Seattle-based TechWave Inc. and is entering an exclusiveco-mark...
View articleRevenue in the worldwide Internet commerce application market, which soared 154 percent to $444 million in 1998, will jump another 280 percent to $1.7...
View articleGround-breaking brands are using top content sites to connect with consumers on a deeper level. These advertisers want consumers to be more involved t...
View articleNew York City-based interactive firm 12 Point Rule formed a strategic alliancewith 52mm, a multidisciplinary design studio in NewYork specializing in ...
View articleA variety of approaches may be needed to make Internet users feel secure about the privacy of their personal information on the Net. Read More...
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