Newcity.com Launches Irreverent Ad Campaign
Media

Newcity.com Launches Irreverent Ad Campaign

27y Beth Cox

Newcity.com Launches Irreverent Ad Campaign

Chicago-based Newcity.com,a recently launched portalsite linking content from a national network of 45 alternative city andcontent Web sites, launched...

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IP Networks Still Two Years Away
Audience

IP Networks Still Two Years Away

27y Michael Pastore

IP Networks Still Two Years Away

Full-service telecom networks based on Internet Protocol (IP) platforms will not be deployed for another two years, according to a report from Analysy...

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Give Them The M.O.S.T.
Email

Give Them The M.O.S.T.

27y Nick Usborne

Give Them The M.O.S.T.

Nick proudly introduces the Iinternet's newest acronym: M.O.S.T. -- 'My Outstanding Service Team.' It's really how direct marketers can provide the hu...

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Stockgroup.Com Launches Campaign on Excite, Lycos
Media

Stockgroup.Com Launches Campaign on Excite, Lycos

27y Beth Cox

Stockgroup.Com Launches Campaign on Excite, Lycos

Vancouver, BC-based Stock Research Group Inc., which operates Stockgroup.com and is a subsidiary ofI-Tech Holdings Group Inc., said it plans banner ca...

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Ronco Signs Infomercial Deal With Entertainment Boulevard
Media

Ronco Signs Infomercial Deal With Entertainment Boulevard

27y Beth Cox

Ronco Signs Infomercial Deal With Entertainment Bo...

LA Group Inc., operator of the Ronco and Seen on TV Web sites, expanded itsrelationship for the Ronco site by entering into a revenue-sharing agreemen...

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Excite and e-centives Team Up to Deliver Coupons
Media

Excite and e-centives Team Up to Deliver Coupons

27y Beth Cox

Excite and e-centives Team Up to Deliver Coupons

Excite and e-centives Inc., a provider of onlinepromotion solutions, entered an e-commerce and marketing alliance that givesExcite consumers a simple ...

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BUY.COM Signs with Black Rocket
Media

BUY.COM Signs with Black Rocket

27y Beth Cox

BUY.COM Signs with Black Rocket

Online retailer BUY.com Inc. named San Francisco-based advertising agencyBlack Rocket as its global branding partner, without a formal review. Read Mo...

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OfficeDepot.com Signs Marketing Pact With AOL
Media

OfficeDepot.com Signs Marketing Pact With AOL

27y Beth Cox

OfficeDepot.com Signs Marketing Pact With AOL

Office Depot Inc. signed a one-year advertising and promotion agreement withAmerica Online that will make OfficeDepot.com available to more than3.5 mi...

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GM to Market Used Vehicle Inventory on Trader Online
Media

GM to Market Used Vehicle Inventory on Trader Online

27y Beth Cox

GM to Market Used Vehicle Inventory on Trader Onli...

Norfolk, VA-based Trader Online signed an advertisingagreement with General Motors designed to aid GM dealers in marketing the GMCertified Used Vehicl...

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Saatchi & Saatchi Wins 1-800 CONTACTS Account
Media

Saatchi & Saatchi Wins 1-800 CONTACTS Account

27y Beth Cox

Saatchi & Saatchi Wins 1-800 CONTACTS Account

Utah-based 1-800 CONTACTS Inc., a directmarketer of contact lenses, selected the San Francisco office of Saatchi &Saatchi as its first agency-of-recor...

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Round-Up At The Branding Ranch
Marketing

Round-Up At The Branding Ranch

27y Michael Fischler

Round-Up At The Branding Ranch

Creating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...

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Truth And Dare: APS
Marketing

Truth And Dare: APS

27y Jason Sutton

Truth And Dare: APS

Maintaining a good relationship with your customers has never been more important than in the digital age. How's APS fare on customer service accordin...

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Creativision Debuts Web-based Advertising ROI Analysis
Media

Creativision Debuts Web-based Advertising ROI Analysis

27y Beth Cox

Creativision Debuts Web-based Advertising ROI Anal...

Phoenix-based Creativision Publishing Corp.launched an online ROI analysis and reporting service, the first in a suiteof subscription services that wi...

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Netcentives and coolsavings.com Partner for Promo
Media

Netcentives and coolsavings.com Partner for Promo

27y Beth Cox

Netcentives and coolsavings.com Partner for Promo

Reward marketing company Netcentives Inc. has teamed with Internet couponfirm coolsavings.com inc. to create the "Click, Clip and Fly" program. Read M...

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The Case For Site-Based Measurement
Analytics

The Case For Site-Based Measurement

27y Adina Levin

The Case For Site-Based Measurement

Measurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...

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The Fast Eat the Slow
Marketing

The Fast Eat the Slow

27y Rob McEwen

The Fast Eat the Slow

What's the key to customer service these days? It's not a friendly smile and an earnest, 'Have a nice day! Read More...

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@Home Network, Motorola Launch National Campaign
Media

@Home Network, Motorola Launch National Campaign

27y Beth Cox

@Home Network, Motorola Launch National Campaign

Cable ISP @Home Network and Motorola Inc. launched a nationaladvertising campaign aimed at showing how the cable industry is making theInternet readil...

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Nielsen//NetRatings Enlarges Internet Measurement Panel
Media

Nielsen//NetRatings Enlarges Internet Measurement Panel

27y Beth Cox

Nielsen//NetRatings Enlarges Internet Measurement ...

Nielsen//NetRatings said itsInternet research sample now has more than 14,000 members under measurement,an increase of 6,000 in less than a month. Rea...

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Netcentives Inc. Secures $24 Million in New Funding
Media

Netcentives Inc. Secures $24 Million in New Funding

27y Beth Cox

Netcentives Inc. Secures $24 Million in New Fundin...

San Francisco-based incentive marketer Netcentives Inc. said it has secured$24 million in its latest round of funding. Read More...

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CyberShop Signs Sponsor Pact With Go2Net
Media

CyberShop Signs Sponsor Pact With Go2Net

27y Beth Cox

CyberShop Signs Sponsor Pact With Go2Net

Jersey City, NJ-based online retailer CyberShop International Inc. signed astrategic marketing agreement with Go2Net Inc., the network of branded,tech...

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Be Free Gets $25 Million in Second-Round Financing
Media

Be Free Gets $25 Million in Second-Round Financing

27y Beth Cox

Be Free Gets $25 Million in Second-Round Financing

Marlborough, MA-based affiliate marketer Be Free Inc. said it has received $25million in a second round of venture capital financing from Highland Cap...

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Marcom Exchange Launches Resource for Marketing Professionals
Media

Marcom Exchange Launches Resource for Marketing Professionals

27y Beth Cox

Marcom Exchange Launches Resource for Marketing Pr...

Philadelphia-based Marcom Exchange launched as a newonline community and resource site for marketing communicationsprofessionals. Read More...

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Concerns Don't Slow E-Commerce
Audience

Concerns Don't Slow E-Commerce

27y Michael Pastore

Concerns Don't Slow E-Commerce

Privacy concerns still lead the list of issues effecting e-commerce according to a nationwide study, but most online consumers have put their fears as...

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Top 10 Tips to Writing Email That Sells
Email

Top 10 Tips to Writing Email That Sells

27y Kathleen Burke

Top 10 Tips to Writing Email That Sells

How do you write email that cuts cleanly through the mumbo jumbo of mass marketing and enhances customer relations... while also boosting sales? Follo...

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Adsmart's NetFuerza Adds 30 Sites to Hispanic Ad Network
Media

Adsmart's NetFuerza Adds 30 Sites to Hispanic Ad Network

27y Beth Cox

Adsmart's NetFuerza Adds 30 Sites to Hispanic Ad N...

Andover, MA-based Adsmart, a majority-owned subsidiary ofCMGI Inc., has added more than 30 new brand name Web sites to its interactiveHispanic adverti...

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Netoy.com Corp. Signs With DoubleClick
Media

Netoy.com Corp. Signs With DoubleClick

27y Beth Cox

Netoy.com Corp. Signs With DoubleClick

Largo, FL-based toy and collectible retailer Netoy.com Corp. signed an ad contract with DoubleClick for a three-month campaign. Read More...

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SendFree Launches Autoresponder E-Mail Ad Exchange
Media

SendFree Launches Autoresponder E-Mail Ad Exchange

27y Beth Cox

SendFree Launches Autoresponder E-Mail Ad Exchange

New Haven, CT-based SendFree launched what it calls "theInternet's first autoresponder ad exchange." Read More...

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