Can we honestly support and lead our clients in the right direction, if that RIGHT direction seemingly negates their need for us? Kathy Sharpe thinks ...
View articleHub sites, also known as "virtual malls," "intermediaries," and "digital middlemen," will increase in size, number, and marketing clout over the next ...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleActon, MA-based MotherNature.comInc., an online retailsource for vitamins,supplements, minerals and herbs, launched an $8 million radio, print, outdoo...
View articleSan Francisco-based Adauction.comsaid it has signed about sixnew Web publishers that will make ad inventory available in its online mediamarketplace. ...
View articleAs expected, online ad management solutions provider AdForce Inc. filed for an initial publicoffering that could raise as much as $55 million. Read Mo...
View articleClick Agents Corp., a merger of twosmaller U.K and U.S. ad operations, launched a new Internet advertisingnetwork. Read More...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleJournalists now use the Internet as often and as comfortably as they use the telephone, according to the 5th annual Middleberg/Ross "Media in CyberSpa...
View articleClick rates are down... how to get out of the cold? It's all about integrated communications with traditional media. We're in the Net biz now, but as ...
View articleFAST (Future of Advertising Stakeholders)Measurement Committee's audience measurement subcommittee has issued a set ofvoluntary guidelines and is seek...
View articleBudget Rent a Car Corp., the third largest car and truck rental system and asubsidiary of Budget Group Inc., signed a two-year agreement with iXL as i...
View articleVancouver, Canada-based Web hosting company NetNation Communications Inc.Signed a co-marketing agreement with HyperBanner, allowing HyperBanner userst...
View articleAmazon.com and AT&T have signed up with Wells Fargo for the launch of adcampaigns both on ATM screens and on the back of transaction receipts. Read Mo...
View articlepcsave.com, an Internet computer retailer,signed a joint marketing agreement with Lycos Inc. that includes co-sponsorship of theTeam Xtreme Indy Racin...
View articleOnline restaurant-ordering service cybermeals.com signed an agreement withSt. Paul, MN-based Future Pages, a provider of custom collegiate marketing a...
View articleCentralized online ad management and delivery service AdForce signed strategic agreements with AudioBase, INTERVU Inc. and Thinking Media to provide s...
View articleNew York City-based ABCNews.com islaunching "Newsmakers,"its first major advertising campaign, featuring the tag line, "Ready when youare." Read More...
View articleWeb site rep firm BURST! Media LLCsaid that Interep, a full service radio sales andadvertising company, made an equity investment in BURST! and entere...
View articleDeborah cuts through the hype on web personalization and points to the potential (and significant) economic benefits. But she doesn't give it a perfec...
View articleYou've heard Tom talk about campaign optimization before, but he's never really delved down into the gory details. He tells you how, alright. And also...
View articleCable ISP @Home Network said the finalresults of itsRich Media ad study confirm that broadband advertising significantly increasesbrand recall, provid...
View articleOpt-in e-mail marketing company NetCreations Inc. introduced TrackBot,a real-time e-mail response-tracking system that measures the results of itsPost...
View articleeFax.com, a provider of Internet-baseddocument-delivery solutions, signed Hewlett-Packard, Konica, Iomega, AtevoTravel, PC World Online, Recruiters On...
View articleAmy has become an online auction obsessive -- she spent more hours on eBay last week than she did sleeping. And she learned some key lessons in how yo...
View articleMountain View, CA-based Intuit's personal finance site, Quicken.com, launched the Quicken.com TaxRelief Sweepstakes online advertising campaign. Read ...
View articleInternet incubator CMG Information ServicesInc. acquired Internet Profiles Corp., or I/PRO, whichspecializes in Web traffic verification, analysis and...
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