E*TRADE Group Inc. entered a strategic marketing partnershipwith CNNfn.com, furthering its strategy of obtaining a significant brandedpresence on top ...
View articleFor advertisers and marketers, tensions in 1999 will build to an explosion in2000, with stemming from electronic marketing, the Internet and global ad...
View articleHarpell/Martins & Company in Maynard, MA(HMC), an integrated brand management agency, named Randy Hall as mediadirector. Read More...
View articleOgilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
View articleInternational Data Group (IDG) in Boston, the ITmedia and information company, said that IDG.net, its network of technology-specific sites around the ...
View articleRich media can be overkill in a direct response campaign...because it encourages the tire kickers at the expense of the serious buyers. Well...sort of...
View articleThe last minute rush to send electronic cards to friends and family helped drive traffic to sites in the Net Ratings' Specialty retailer category up 8...
View articleThe ValueClick Network , a provider of cost per-click (CPC) advertising solutions, said it has signed nine newadvertisers, including ParentTime, Macy'...
View articleWeb measurement firm NetRatings said holiday advertisingonline jumped from 20 percent of total Web advertising during the week of Dec.6, 1998 to 36 pe...
View articleNick thinks that when people surf the web -- whether to buy, learn, chat or just have fun -- they want to be touched. He thinks we all surf through th...
View articleStarcom Media Services in Chicago, a media services agency owned by the LeoBurnett Company, plans to open Starcom IP, a unit focusing on media plannin...
View articleHere's the last word on the debate that's been raging on these pages lately. Web advertising DOES work, Janet Ryan says. But most effectively in the r...
View articleThe National Football League and Lycos Inc. said they have jointly designed and built the official Web site for Super Bowl XXXIII. Read More...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View articleIf you are relatively new to the internet, you probably never heard of Dave Rhodes. If you used the internet before TV journalists first fumbled with ...
View articleElmhurst, IL-based Follett Corp.'s Higher Education Group said it plans a $10million ad campaign to support the just-launched efollett.com , an online...
View articleEnhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a newWeb advertising unit to support ad...
View articleKent, CT-based computer retailer Cyberian Outpost Inc. signed a marketingagreement with Discover Card that includes the opportunity to broadcastmessag...
View articleInnovative Medical Services said that its keyword banneradvertising and shopping network links with Lycos have been completed and will beeffective on ...
View articleShoppers in the US purchased a significant amount of computer products this Christmas, according to a recent online poll conducted by PC Data. In addi...
View articleReal Media Inc. said thatmore than 50 of the world's largest media companies have recently begun usingits Open AdStream (OAS) ad server software, "mak...
View articleStart stocking up on candles, stashing your money in your mattress, and packing your garage with nonperishable canned foods. It's not exactly the end ...
View articleE*TRADE Group Inc. in Palo Alto, CA launched the next phase of a nationalmarketing campaign designed to communicate its brand as "The Number One Rated...
View articleVirtual Technology Corp. , atechnology reseller of computer hardware and software, launcheda marketing campaign targeting MSN Sidewalk's customer base...
View articleIt's dawned on Sean - convergence is a long way off,"rich media" is a waste of time,and most web technologies out there are way, way beyond what most ...
View articleVarsityBooks.com anonline seller of discounted college textbooks, launched a multi-million dollarmarketing campaign to expand its share of the $3 bill...
View articleONSALE Inc. began using anew proprietary reporting tool, "thumbprinting," that enables the company toanalyze the effectiveness of its online advertisi...
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