The Best Social Media Marketing Campaigns in Indonesia
Asia

The Best Social Media Marketing Campaigns in Indonesia

12y Safitri Sri

The Best Social Media Marketing Campaigns in Indon...

Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Read More...

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Pizza Hut Takes App Marketing Curbside
Data insights

Pizza Hut Takes App Marketing Curbside

12y Emily Alford

Pizza Hut Takes App Marketing Curbside

At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...

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Expedia Turns to Twitter to Promote Netherlands Tourism
Social

Expedia Turns to Twitter to Promote Netherlands Tourism

12y Mike O'Brien

Expedia Turns to Twitter to Promote Netherlands To...

To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh ...

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Always launches #LikeAGirl follow-up
Acquisition

Always launches #LikeAGirl follow-up

12y Huw Jenkins

Always launches #LikeAGirl follow-up

Always’ campaign to build girls’ confidence continues with this video showing girls around the world what they can do “like a girl”, released ahead of...

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3 Ways You Can Improve Landing Page Testimonials
Acquisition

3 Ways You Can Improve Landing Page Testimonials

12y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

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Paddy Power's 'prove you’re not prejudiced’ Chelsea campaign provokes fierce backlash
Acquisition

Paddy Power's 'prove you’re not prejudiced’ Chelsea campaign provokes fierc...

12y Huw Jenkins

Paddy Power's 'prove you’re not prejudiced’ Chelse...

Paddy Power's marketing taste is being questioned with its latest publicity stunt calling on Chelsea fans to pose at a stall set up at the recent Wemb...

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How Agencies Buy Marketing Technology
Marketing

How Agencies Buy Marketing Technology

12y Marko Muellner

How Agencies Buy Marketing Technology

The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Read More...

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Are We Seeing an E-Newsletter Renaissance?
Email

Are We Seeing an E-Newsletter Renaissance?

12y Kevin Miller

Are We Seeing an E-Newsletter Renaissance?

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...

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Email Marketers Are the New Keymasters of Digital Experience
Advanced Email Marketing

Email Marketers Are the New Keymasters of Digital Experience

12y Shawn Myers

Email Marketers Are the New Keymasters of Digital ...

Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...

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5 Questions to Ask About Mobile App Tracking
Actionable Analysis

5 Questions to Ask About Mobile App Tracking

12y David Sprinkle

5 Questions to Ask About Mobile App Tracking

More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...

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Chinese Government Cracks Down on Fake Social Accounts
Asia

Chinese Government Cracks Down on Fake Social Accounts

12y Sophie Loras

Chinese Government Cracks Down on Fake Social Acco...

Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...

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Is There Still a Place for Content Marketers on Google+?
Social

Is There Still a Place for Content Marketers on Google+?

12y Emily Alford

Is There Still a Place for Content Marketers on Go...

As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...

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VIDEO: Why Does Gen Z Matter to Ford?
Social

VIDEO: Why Does Gen Z Matter to Ford?

12y Yuyu Chen

VIDEO: Why Does Gen Z Matter to Ford?

In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...

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Digital Marketing People on the Move: February 2015 Roundup
Marketing

Digital Marketing People on the Move: February 2015 Roundup

12y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

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Strategic Resends: Working Smarter, Not Harder
Email

Strategic Resends: Working Smarter, Not Harder

12y Jeanne Jennings

Strategic Resends: Working Smarter, Not Harder

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...

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Ford drives social-first marketing strategy
Acquisition

Ford drives social-first marketing strategy

12y Huw Jenkins

Ford drives social-first marketing strategy

Ford is driving forward with a social-first marketing strategy, as the car maker continues to shift away from a model “primarily of media relations” t...

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Programmatic Fact vs. Fiction
Media

Programmatic Fact vs. Fiction

12y Eric Wheeler

Programmatic Fact vs. Fiction

This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...

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How to Use Social Media to Climb the Career Ladder
Marketing

How to Use Social Media to Climb the Career Ladder

12y Jasmine Sandler

How to Use Social Media to Climb the Career Ladder

Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Read More...

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Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

12y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

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Social Media Week: Cult Brands Breed Community
Community Management

Social Media Week: Cult Brands Breed Community

12y Mike O'Brien

Social Media Week: Cult Brands Breed Community

According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...

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Best of #TheDress: How Brands Reacted on Twitter
Social

Best of #TheDress: How Brands Reacted on Twitter

12y Emily Alford

Best of #TheDress: How Brands Reacted on Twitter

A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...

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Labour use #TheDress to further campaign
Acquisition

Labour use #TheDress to further campaign

12y Leighann Morris

Labour use #TheDress to further campaign

The opposition have jumped on the #TheDress bandwagon... and this is what they came up with. Come on guys, you had all day to brainstorm. Read More...

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Facebook crowned 1st in top 10 best tech companies for internships
Media

Facebook crowned 1st in top 10 best tech companies for internships

12y Leighann Morris

Facebook crowned 1st in top 10 best tech companies...

Go tech industry! According to Glassdoor's annual Highest Rated Companies for Internships Report, which crowned Facebook its winner, 12 out of the top...

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Next stop, warm: Tweet-activated stunt heats up British Gas bus stop
Acquisition

Next stop, warm: Tweet-activated stunt heats up British Gas bus stop

12y Huw Jenkins

Next stop, warm: Tweet-activated stunt heats up Br...

Energy giant British Gas is treating Tweeters to a warm bus shelter in Manchester's Piccadilly station, in a stunt to promote Hive. Read More...

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5 Templates for Successful Social Web Content
Marketing

5 Templates for Successful Social Web Content

12y Kevin Lee

5 Templates for Successful Social Web Content

These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...

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Breakthrough: Use Millennial Marketing to Reach Boomers
Marketing

Breakthrough: Use Millennial Marketing to Reach Boomers

12y Jeanniey Mullen

Breakthrough: Use Millennial Marketing to Reach Bo...

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Read More...

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Samsung Gear launches world's first real-time cooking simulator in VR
Disruptive MarTech

Samsung Gear launches world's first real-time cooking simulator in VR

12y Huw Jenkins

Samsung Gear launches world's first real-time cook...

Samsung hopes to monetise CyberCook by creating a native advertising channel, allowing brands to place products such as ingredients and appliances in ...

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