MaMaMedia Inc. , a Web site for children, said it formed a joint marketing alliance with General Mills Inc. and its kid-targeted Fruit Snacks brands. ...
View articleMoving to become a daily online advertising marketplace, Adauction.com said itwill introduce a new auction called Tune-In that offers media buyers cat...
View articleTHINK New Ideas Inc. said thatthe company was selected by International Paper to develop and implementan online strategy for International Paper's Ham...
View articleThe top three ad banner categories for August remained the same as July's,according to BannerTrack, NetRatings' syndicated ad researchservice. The No....
View articleMRA, a $55 million advertising agency in Overland Park, KS, said it ischanging its name to Marketing.comm to reflect the company's growingcommitment t...
View articleInteractive agency THINK New Ideas cut up to 25% of itsNew York office staff, according to a report from the Silicon Alley Reporter ,whichquoted sourc...
View articleWinStar Interactive , theonlinead sales unit of WinStar New Media, is launching a new group specializing inmarketing event sites to advertisers with t...
View articleEuropean interactive agency InterAd said it signed its firstBelgian Web site and appointed key local staff as part of a drive to expandoperations acro...
View articleAmerica Online is planning a massivemarketingstarting Monday to promote its latest software for the proprietary service,v4.0. Read More...
View articleDoubleClick Inc. saidit licensed its DART (Dynamic Advertising Reporting and Targeting)technology to several new clients, including some European publ...
View articleUS Interactive said that Safeguard Scientifics Inc. , a strategicinformation systems company, acquired a 15% equity stake in the company. Read More...
View articleAudio Book Club Inc. , which hasbeen signing marketing deals left and right, inked one with Deja News Inc. to become the exclusiveaudio book marketer ...
View articleQuote.com Inc. saidAmerican Airlines signed to sponsor its online financial News Center,a service that brings breaking industry news to viewers throug...
View articlenet.Genesis Corp. deliverednet.Analysis for the AIX platform, IBM's UNIX operating system. Read More...
View articleUniversal New Media and Journal Square Interactive teamed up tooffer e-commerce buying guides aimed at delivering qualified customers tolocal advertis...
View articleZDTV , an affiliate of Ziff-Davis, andInternetauction operator ONSALE Inc. announcedwhat they called "abreakthrough advertising format" that is intend...
View articleNorthern Light Technology and DoubleClick Inc. launched the Alexander Personal Finance Center , aresource for personal finance information from the We...
View articleKellogg Co. reportedlynamed Magnet Interactive as itsinteractive agencyof record, leaving Leo Burnett's Giant Step in Chicago withonly a minor assignm...
View articleRemember the three-dimensional virtual data palaces described in WilliamGibson's seminal book "Neuromancer?" The book that coined the word"cyberspace?...
View articleThe Internet Advertising Bureau (IAB) issueda call for nominations to fill the seats of nine directors whose terms expirethis fall. Read More...
View articlePermission marketing company Yoyodyne said it establisheda partnership with Fast Company Magazine to create anonline business-to-business marketing pr...
View articleUS Interactive wasrecently selected by Pioneer Electronics (USA) to assist in the launch of the Pioneer Direct online store . Read More...
View articleAd management service company AdForce said that its European partners,Euroserve Media GmbH and ADTECH Advertising Service GmbH, launched acentralized ...
View articleZDTV , an affiliate of Ziff-Davis, saidthat Egghead.com's virtual superstore willcontribute live online advertising to Internet Tonight, its daily pro...
View articleIllusionFusion! saidthat it adopted a new, integrated corporate strategy to capitalize on what itsees as the forthcoming boom in broadband communicati...
View articleActive Research Inc. , aprovider of technology to automate market research, launched Active Buyer'sGuide, calling it "the most unbiased, comprehensive...
View articleThe New York Times reports thatthe Federal Trade Commission has "all but decided"that it is going to part company with the Clinton administration over...
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