If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Read More...
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View articleThis year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...
View articleWith brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage...
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View articleSome marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...
View articleTaking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...
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View articleThe concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...
View articleThese five tips can help you to create effective and engaging digital campaigns on the enterprise level. Read More...
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View articleGoogle Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...
View articleOn Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...
View articleThe digital marketing world evolves at a dizzying pace. Check out this new report featuring insights from 1000+ senior marketers across the world to m...
View articleUs digital people can laugh at ourselves from time to time you know, and here's the proof from John St. advertising. This video parody has got us in s...
View articleMicrosoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely. Read More...
View articleNielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...
View articleMarketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...
View articleAs connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...
View articleIn this campaign physical stamina meets phone stamina, as the Brownlee Brothers take on the Xperia Z3 from Sony. The boys were tested over two days, s...
View articleA look at how authorship still influences your brand’s news and public relations content. Read More...
View articleMany brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media effort...
View articleGlobal advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...
View articleThe Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....
View articleActivision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game...
View articleMax Pepe from Clickwork7 talks to .rising about the power of consumer tracking within multichannel marketing, what programmatic's got in store for us ...
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