Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...
View articleTake a look at our first installment from this year's ad:tech 2014 event in London. Here, we spoke to Nick Moutter CEO and co-founder of Admedo about ...
View articleAs Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleNetflix's latest outdoor campaign in France "transformed a pop-culture trend into an innovating media idea". Read More...
View articleIn a $17.6m deal, Matomy Media Group has acquired mobile advertising platform MobFox. Matomy has invested in the acquisition of the mobile programmati...
View articleThe platform's search initiative could increase usage and bring in more ad revenue. Read More...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleMany marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Read More...
View articleEvolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...
View articleYahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Read More...
View articleMany companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into considerat...
View articleMcDonald's is the world's most valuable fast food brand, raking in £28.1bn in 2013 alone. But what other valuable insights don't you know about the br...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleRelish, a 4G wireless network, took to the streets of London to highlight the growing extinction of the landline. Read More...
View articleAs World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...
View articleIn an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...
View articleAs technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...
View articleWill digital media buyers opt for mobile or connected TV video inventory over display? Read More...
View articleApple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...
View articleBelieving that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the paymen...
View articleGlobal super-diva Beyonce and global mega-chain Topshop have joined forces to establish an athletic street-wear brand - Parkwood TopShop Athletic Ltd....
View articleIt’s that time of year again, when the cobwebs of your domestic neglect are fashionable and your childhood costumes earn you cold hard candy. Take a l...
View articleAs part of a wider ploy to boost its current social strategy, Oasis has launched a social commerce drive using Buyapowa’s social boutique e-commerce t...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articleAs content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...
View articleFor those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...
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