The value of the UK’s top 50 brands has grown by £37bn in the last year with thanks to the government’s ‘Great’ campaign, according to Brand Finance. ...
View articleThe new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...
View articleThe growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...
View articleThere are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...
View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleThe job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant fu...
View article"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...
View articleIn a sophisticated digital "experiment", the pen manufacturer is calling upon the global community to help contribute to a “universal typeface". Read ...
View articleThe film called “The Last Game” depicts Ronaldo Fenomeno and the 'original players' risking everything to prove that risk defeats all in the beautiful...
View articleFacebook's last resort to trump Snapchat is an app called Slingshot, which was rumoured to be in development earlier this year. Facebook "accidentally...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleAt its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-maki...
View articleWhat are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...
View articleA photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...
View articleAccording to a recent report, more and more money is going to mobile ads, which is somewhat ineffective when put next to TV advertising. Read More...
View articlePinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...
View articleMolson-Coors owned beer brand Coors Light has launched a multi-channel #DontWait campaign which offers consumers the chance to bid for a range of "adv...
View articleThis guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...
View articleDon't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleNew research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. R...
View articleThe kick off to the beautiful game's biggest show is days away – however brands with an official connection to the show aren’t leading the social race...
View articleDon't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...
View articleThe rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleAs part of the new road safety advertising campaign from Transport for London (TfL), “Kill Your Speed Not Your Mates”, Microsoft Advertising has annou...
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