Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups...
View articleOn the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...
View articleReputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can lear...
View articleReal-time marketing is moving away from its original association with social media - now becoming part of many marketing tactics meaning that its defi...
View articleThe film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initia...
View articleThe world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse ...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleFollowing a tantalising week of teasers, Evian has released its full ad, cross-promoting the new Spider-Man film and its 'Live Young' philosophy. Read...
View articleSocial selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...
View articleGoogle Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benef...
View articleGuest blogging is not dead. Although it may have lost footing as an SEO tactic, as a means for increasing awareness and building thought leadership, i...
View articleReal-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want...
View articleNow, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of...
View articleClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behavi...
View articleAlways wanted tougher buns than a steel can? Then look no further, Virgin Active has released a pair of buttock clenching 'smarty pants' to imitate th...
View article"Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international m...
View articleLooking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Read More...
View articleThe quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several h...
View articleAfter launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...
View articleBy looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from pur...
View articleMarketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the in...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleIt's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to ...
View articleIn order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your custome...
View articleWith a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test ...
View articleThe Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...
View articleThe Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop ...
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