Automation allows for the creation of a multi-faceted, and much more real, consumer profile. There's a lot the marketing automation space can learn fr...
View articleVolkswagen Group’s latest racing experience app, Sports Car Challenge 2, has achieved an impressive 1m global downloads in only 10 weeks, delivering 5...
View articleFormer Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...
View articleA Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Read...
View articleMicrosoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by S...
View articleCoca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...
View articleHow a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...
View articleIn conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...
View articleExpect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...
View articleThe primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Read More...
View articleLocalization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...
View articleGoogle dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Pengui...
View articleThough critics may argue that prankvertising should have been left in 2013, the marketing team behind upcoming horror movie Devil's Due has proved tha...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleConsider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleThe LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Re...
View articleThe campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleBrands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleHaving a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....
View articleYou may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...
View articleAs you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customer...
View articleWhen starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them dif...
View articleUK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace f...
View articleRecent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...
View articleSocial media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Read More...
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