The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Read More...
View articleOK, so it may seem a little cringeworthy in parts, but the Holderness family video, a modern take on the annual Christmas card, which features Kim, Pe...
View articleColumnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a liv...
View articleUltimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer exper...
View articleOur fifth instalment of the Digital Insight series, filmed at the Digital Marketing Show 2013, sees Lucy chat to creative guru Dan Richards of Animate...
View articleSome basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...
View articleInevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email mar...
View articleMy colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winn...
View articlePromoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The co...
View articleWhat do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending t...
View articleFacebook launches a test run for video ads on its news feed. Read More...
View articleB2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleThe fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...
View articleGoogle's annual Zeitgeist report has shed some light on the interests of internet-lovers everywhere. From discovering news about Prince George and the...
View articleThe inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...
View articleLast month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...
View articleHaving direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...
View articleAt the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype an...
View articleOn Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...
View articleWith the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Read More...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleCheck out the fourth instalment of our Digital Insight series, filmed at the Digital Marketing Show 2013. Here Lucy speaks to media agency expert Malc...
View articleThe Cafedirect Producers’ Foundation (CPF), a UK charity which works with farmers in some of the world’s poorest countries, has launched an awesome ne...
View articleThough a man of few words, Scotland's Andy Murray still managed to pick the Sports Personality of the Year 2013 prize at the weekend due to the wave o...
View articleCustomer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the c...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
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