Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
View articleA nationwide survey of 2,000 adults aged 18-55 and over has revealed that mobile is the most important screen for those aged 18-34, highlighting the i...
View articleThe rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Read More...
View articleHaystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer ...
View articleFollowing in the footsteps of fellow fast-food giant KFC, McDonalds has enlisted the help of digital experts to promote its latest menu offers, launch...
View articleNew research from Sticky finds that 77 percent of viewable ads are never seen. Read More...
View articleWho is to blame for the proliferation of bots? There are no innocents in this game. Read More...
View articleRecent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...
View articleWhat's the right way to label your native ads? Let's look at these examples. Read More...
View articleA new report by marketing platform Qubit has revealed that just over 1% of users who purchase items from online retailers make up to 40% of their aver...
View articleTourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...
View articleLand Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...
View articleCheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on...
View articleGoogle stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter. Read Mor...
View articleHow to overcome challenges in dealing with IT and move forward with your CTO. Read More...
View articleA platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native adv...
View articleWe are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Read ...
View articlePortent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...
View articleIn the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Read More...
View articleEvery year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually,...
View articleHere's a hint: After making an announcement about massive price-hikes, be prepared for the onslaught of a disgruntled British public. Read More...
View articleIs your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Read More...
View articleNew retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange. Read More...
View articleMasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Read More...
View articleAs Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line. Read More...
View articleDockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Read More...
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