What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...
View articleEmail marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Read More...
View articleAt its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make...
View articleFast-food chain KFC has come over all digital in its latest campaign, launching a new mobile game aimed at young adults in Australia in a bid to enhan...
View articleDigital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Read More...
View articleResearch from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Read More...
View articleStarbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Read More...
View articleWestern Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S...
View articleTwitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Read More...
View articleBehind the big data hype are a few realities that threaten to stall the revolution. Read More...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleMarketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via...
View articleIn using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Read More...
View articleAre you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...
View articleAs the power of mobile continues to grow amid increasing advertising spend and a greater adoption of smartphones, new data reveals that those who view...
View articleLost love, heartache, a yearning for someone you've never properly met... we've all felt it before, and Barclaycard's latest promotion for its Freedom...
View articleAdvertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleUrban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleSo you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Read More...
View articleBrand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...
View articleDon't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...
View articleMobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make t...
View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articleBut you're more likely to gain a retweet using the microblog's native image uploading service. Read More...
View articleAn innovative campaign created to bridge the gap between online and real-life communities, Pepsico's vegetable patch that launched in Chicago this sum...
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