Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...
View articleMobile continues to be one of the most dominant forces driving digital ad spend around the world, as a recent report by ZenithOptimedia reveals that i...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
View articleThe online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...
View articleA recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instag...
View articleTwitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disaster...
View articleSky has employed the use of national treasure Joanna Lumley for its latest campaign promoting its TV box set service. The ads will see Lumley imperson...
View articleMachine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Read More...
View articleIf you're one of those people who isn't naturally inclined to want to be the center of attention, then perhaps these recommendations can at, least, he...
View articleIAB’s Mobile Optimisation Survey has revealed that a significant proportion of the highest-spending brands in the UK have been taking advantage of tec...
View articleRecent announcements that revealed the beloved fictional British heroine, Bridget Jones, is to be returning to our lives once more caused widespread j...
View articleWhether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 old...
View articleCar manufacturer Mercedes-Benz has decided to get help from a couple of very unlikely friends for its most recent Intelligent Drive campaign, which pr...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleMarissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last su...
View articleFor the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleA lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Read More...
View articleFor the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS vers...
View articleA new tongue-in-cheek Tumblr blog, aptly entitled 'this is not an insight', has been set up by a creative anonymous author (or potentially authors) th...
View articleGreen Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleAccording to a report by eMarketer, greater adoption of digital device and online connectivity has meant global ad spending will be worth around $517....
View articleWith email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...
View articleWhere web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...
View articleBehind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Read More...
View articleI'll explain what voice search will mean for search engine optimization. Read More...
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