AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...
View articleGen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...
View articleAs the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand in...
View articleAI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the...
View articleAirbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...
View articleConversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...
View articleThe post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...
View articleAs inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and gr...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleThe digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90%...
View articleThe event marketing industry is seeing a +23.1% spend increase. Challenges like reaching new attendees are tackled with personalized tech and targeted...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleTesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...
View articleTikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...
View articleThe environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Des...
View articleThe integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transformin...
View articleAffiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...
View articleDiversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...
View articleTALA, founded by Grace Beverley, is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to delve ...
View articleScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleLoyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...
View articleWhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...
View articleUnderstanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...
View articleThe concept of Fractional Chief Marketing Officers (CMOs) is becoming increasingly popular in the modern marketing landscape, offering businesses, esp...
View articleLinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...
View articleAs Generation Alpha emerges with unparalleled digital prowess and skepticism towards traditional marketing, companies must revolutionize their strateg...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View article