Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleCar giant MINI is to harness digital technology with the launch of an inventive new outdoor billboard campaign that aims to “recognise” other MINI dri...
View articleThe Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make ...
View articleMarketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...
View articleRenaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is so...
View articleFrom this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...
View articleTurn your brand newsroom into a scalable, real-time content network. Read More...
View articleWhen Latin Americans return to the old neighborhood, but are not always welcome. Read More...
View articleIn a bid to drive more traffic to its revamped website and enhance its 'fun' brand, popular food chain Pizza Hut is to make more use of digital techno...
View articleBaidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...
View articleThe line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Read More...
View articleFor a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleA repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the ov...
View articleThe key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
View articleBy improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a...
View articleFirst, let's examine where, what, and how mobile consumers behave today. Read More...
View articleBarclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Read More...
View articleYelp now lets users leave reviews for businesses via their smartphones. Read More...
View articleAs the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Read More...
View articleInternet giants Google and Microsoft have become embroiled in a bitter argument after the debut of a new YouTube app for the Windows Phone was blocked...
View articleThe Vine campaign offers what the brand hopes is more shareable content. Read More...
View articlePinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in image...
View articleBoth good design and an eye toward usability are necessary for a design to work. Read More...
View articleNew adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, int...
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