An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Read More...
View articleAd impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Read More...
View articleSeven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our bus...
View articleFan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Read More...
View articleThrough Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively na...
View articlePundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining th...
View articleFisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Read More...
View articleWhat is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Read More...
View articleTaking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engage...
View articleTurn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying proce...
View articleTo follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Read More...
View articleConsider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...
View articleFacebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend ...
View articleThe interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...
View articleChevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...
View articleThe most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Read More...
View articleFocusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it...
View articleTo maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Read More...
View articleA look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Read More...
View articleThe popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will gi...
View articleMy views on how technology would impact the industry 10 years from now. Read More...
View articleThe Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Read More...
View articleMedia investment management firm GroupM has created a consulting services division to add to its staple of services. Read More...
View articleThe brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleBusting five of the myths that seem to be floating around the marketing industry. Read More...
View articleCalifornia coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Read More...
View articleBrands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction. Read More...
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