It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team aga...
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View articleRoundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleA recap of a social film project from Intel and Toshiba. Read More...
View articleAcxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...
View articleWhen a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with mod...
View articleHow to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season. Read More...
View articleBy pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-marke...
View articleConsider these best practices when naming and managing URLs for your website. Read More...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
View articlePhilips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Re...
View articleYouku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...
View articleMore information = less friction, and less friction = more conversions. Read More...
View articleFirst you must master these six principles. Read More
View articleThe biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed...
View articleEvery so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Read More...
View articleCreating an editorial calendar is one of the easiest ways to manage your stress, leverage your content strengths, and grow readership for continued su...
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleThe President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...
View articleThe firm revealed the figure was officially hit on September 14, and that to date some 219 billion photos have been uploaded to the site. Read More...
View articleAOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Read More...
View articleJust as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Read More...
View articleHow to make sure your cause marketing is having an impact. Read More...
View articleThe line between fact and fiction can get blurry - and can really cost you. Read More...
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