Last February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Read More...
View articleDon't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Read M...
View articleThe development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...
View articleWhy the iPhone 4S may be the world's best marketing giveaway. Read More
View articleIt may be time to learn about this new device because new owners are going to be looking for content channels. Read More...
View articleThree of the key truths and leading predictive elements digital adoption is based on. Read More...
View articleIt's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Read More...
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleConsensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...
View articleMore online merchants are incorporating hunting/gathering of products on their sites. Read More...
View articleHow marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets t...
View articleIf you can't tweet something nice, don't tweet anything at all. Read More...
View articleContinuing to work hard after you've given your two weeks' notice may be more beneficial than you think. Read More...
View articleThree new analytics tools that are well worth your attention as they focus on the management of analysts. Read More...
View articleHere are a few key standout features for iPhone 5 from a marketing lens. Read More...
View articleIAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...
View articleData published on social networks will last forever, warns security panel. Read More...
View articleSenator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...
View articleAn update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
View articleAs you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to...
View articleMultiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. ...
View articleThe key step to demonstrate the value of marketing to a sales-driven CEO. Read More...
View articleIn our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Read...
View articleA new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Re...
View articleA mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articleSapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enha...
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