How the rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into video in email campaigns. Read More...
View articleHow Rihanna and steampunk are signaling a social media trend. Read More...
View articlePromoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Read More...
View articleWith the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleThe Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...
View articleFormer @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleAdvertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...
View articleFirm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Read...
View articleThe importance of content audits in developing digital experiences. Read More...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View articleHow do you reconcile legitimate and necessary legal input with an active social program? Read More...
View articleStart preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Read Mor...
View articleFour different types of list segmentation that can help you boost your revenue per email. Read More...
View articleThe disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...
View articleSince noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...
View articleThe ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...
View articleA set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...
View articleCampaign results improve when marketers close the direct response loop with offline data. Read More...
View articleAt the end of the day, bloggers' stories impact consumers' lives. Read More...
View articleEstablish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Read More...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleA roundup of news from Move, Silverpop, LinkedIn, and more. Read More...
View articleProject Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...
View articleWhat exactly should you be measuring to understand the success of your application and improve results and how can you align your app measurement to b...
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