Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Read More...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleExecutive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...
View articleFacebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleAdvance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspape...
View articleWhy shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...
View articleMarketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Read More...
View articleYou should be leveraging ways that identify technographic data to help give your customers what they want. Read More...
View articleA look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Read More...
View articleCan advertisers find a way to combat banner blindness with better ads or more eye-catching page placements for their CPM campaigns? Read More...
View articleConsider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Read More...
View articleA Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...
View articleRick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleHow can we be in the age of mobile, yet advertisers have yet to truly embrace this medium? Read More...
View articleNine sound bites for improving social marketing effectiveness. Part four in a series. Read More...
View articleThe machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are ...
View articleWhat you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Read More...
View articleSite speed is critical for website owners and marketers. Here's why. Read More...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleDo Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share? Read More...
View articleThe car company hopes to present itself in a new light to a different audience with contest on Pinterest. Read More...
View articleApple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Read More...
View articleTwitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could...
View articleFour interviews with retailers at Shop.org's Annual Summit. Read More...
View articleContent isn't king. Distribution isn't king. Ultimate success in digital publishing requires both. Read More...
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