Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...
View articleThere are two key themes that most relationships can benefit from. So, whether it’s a client and vendor partnership, or internal team members working ...
View articleNew VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...
View articleClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...
View articleGoogle's Chrome is the latest browser to allow users to block monitoring. Read More...
View articleThe Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...
View articleWhen you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you ...
View articleMobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Re...
View articleHow the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what yo...
View articleWhy companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Read M...
View articleWhether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digi...
View articleCampaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...
View articleA roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Read More...
View articleAdobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...
View articleCheck out more tips and trends from Day 2 of SES Hong Kong. Read More...
View articleRocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...
View articleVisual content is the consistent thread across the sites and tools that are growing. Read More...
View articleTying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize progra...
View articleIf you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site p...
View articleWith the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of ...
View articleIf you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leav...
View articleHere's an integrated email and social strategy based on how we approach it for our clients. Read More...
View articleTo deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...
View articleDigital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to up...
View articleChrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Read More...
View articleMeasuring the impact of social media has to move beyond the idea that it’s going to drive clicks and move toward measuring influence, participation, e...
View articleDay 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Read More...
View article