Think of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re ther...
View articleConsider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Read More...
View articleBrands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...
View articleBing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...
View articleJohn Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. Read More...
View articleTencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleMicrosoft and Yahoo rename advertising activities under a collective brand name. Read More...
View articleDigital agency execs say marketers stand to benefit from Twitter's API changes and Certified Products Program. Read More...
View articleHow can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spe...
View articleCloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...
View articleSponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon. Read More...
View articlePersonas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Read More...
View articleHere’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social medi...
View articleA well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia. Re...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleMicrosoft is on a quest to change perception about Bing in a challenge to Google. Read More...
View articleLoreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...
View articleThe nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...
View articleOne app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Read More...
View articleThe back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns. Read Mor...
View articleNaver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...
View articleAmericans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articleThe Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Read More...
View articleMore exec additions for AudienceScience, SapientNitro and DDB Chicago. Read More...
View articleOn Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...
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